Greek gaming and lottery operator Intralot and UK-licensed sports betting technology provider Amelco have teamed up on a new omni-channel sports betting solution.
On Tuesday, Intralot and Amelco announced the signing of a definitive agreement for a new strategic partnership to develop “a suite of next-generation sports betting products” that will marry Intralot’s World Lottery Association-approved retail lottery experience with Amelco’s ATS online sportsbook platform.
The agreement calls for both companies’ technical teams to work side by side to co-develop a unique product. The companies say the new partnership will target “regulated lotteries and pure sports betting operators globally.”
Intralot CEO Antonios Kerastaris said his company’s experience in offering betting, lottery, interactive and video lottery terminal products in over 55 jurisdictions would be “widely enhanced by integrating Amelco’s innovative software functionalities.”
Kerastaris fearlessly predicted that the partnership’s “resulting pioneering product will quickly be recognized as the best integrated retail and online betting platform available globally.”
Similarly, Amelco founder Damian Walton said the collaboration with Intralot would allow his company “to maximize our full potential on a global scale.”
In addition to its enterprise sports betting trading solution, which counts Amaya Gaming’s BetStars brand among its clients, Amelco also provides its Day Trader financial betting and Multi-Asset Trading Platform financial trading products to a roster of operators that includes UK betting mainstays William Hill.
The pairing is the second major partnership to form recently with the idea of targeting new omni-channel sports betting technology opportunities. Last October, Novomatic Group subsidiary Novomatic Lotttery Solutions teamed with online sportsbook technology provider Kambi Sports Solutions to pitch government-regulated lotteries on the merits of omni-channel betting opportunities.
