LONDON (Jan. 27, 2016) – Leading British media entertainment group TheLADbibleGroup (http://www.theladbible.com/) has chosen OtherLevels to manage communications and messaging for its mobile app.
TheLADbible is a popular social and mobile content company specialising in news, entertainment, technology, videos, photos and humour. Its followers include half of all 18-24-year-old men or “lads” in Britain, and a fifth of 18-24 women.
Launched on Dec. 1, 2015, TheLADbible’s iOS mobile app rose to the top position in the Apple App Store within 24 hours of release and remained the UK’s #1 news app for several weeks. An Android app also launched in 2015.
OtherLevels’ marketing automation platform will provide LADbible the technology, metrics and notification solutions to understand user behaviour and to send timely and relevant notifications directly to users who have downloaded the app. OtherLevels specialises in mobile marketing tactics known to increase engagement, boost app use and associated revenues, and deepen loyalty to brands.
Topics, issues, images that men love
TheLADbible Group brands include TheLADbible, TheSPORTbible, Pretty52, TheFOODbible, TheODDSbible and TheGAMINGbible. Combined, its properties have more than 32 million followers across social media platforms, including Facebook, Twitter, Snapchat, Instagram, Vine, YouTube and Periscope.
Flagship brand TheLADbible reaches more than 150 million people a week, covering humour, entertainment, news, technology, videos, pictures and other lifestyle topics. Recent headlines enlightened readers on such topics as “the best insults you can throw at people without actually swearing” and “Tim Peake ate a bacon sandwich for his first meal in space.” TheSPORTbible covers the best of sports content for fans and is the most-engaged sports page on Facebook in the UK, with recent news such as “Raheem Sterling’s old Myspace account has recently been discovered and it’s absolute gold.”
“As the publishing business shifts to the online and mobile environments, publishers are searching for new, effective strategies and solutions that keep their readers engaged and coming back to the site and app for satisfying experiences,” said Lance Standing, General Manager/UK and EMEA of OtherLevels. “By sending data-informed and relevant notifications to TheLADbible users, OtherLevels will be a key channel for engagement, traffic and success.”
Recently described as “the future of British media” TheLADbible has become the favourite news source for a youth audience, flourishing while other so-called “lad magazines,” including FHM and Zoo, have recently announced they will cease publication.
Noted Mimi Turner, Marketing Director for TheLADbible Group: “We’re really interested in how our audience responds to push notifications and we’re excited at how responsive they have been to messages and updates from us. Our partnership with OtherLevels means that we’ve been learning how we can use notifications and engagement takes our connection with our audience a step further. The smartphone is now the way that our huge youth audience navigates and curates their world. That’s why politics of the home screen are becoming ever more important as a window: a smartphone screen is a small physical area but it is the gatekeeper to all our communication and connective experiences. It’s exciting to be able to engage directly with our fans in that space.”
For more information or to interview an OtherLevels or TheLADbible Group executive, please contact Vanessa Horwell at [email protected] or +44.203.372.4809 or Nikkia Griffin at [email protected] or +1.305.749.5342 x239.
About OtherLevels
OtherLevels is a leading second-generation digital marketing platform with offices in London, Brisbane, Melbourne and San Francisco. OtherLevels is at the forefront of the enterprise marketing transformation being driven by the massive shift to mobile. The OtherLevels digital marketing platform enables marketers to engage and retain their audience across desktop, mobile web and apps. For more information, http://otherlevels.com. OtherLevels Holdings Limited CAN 603 9087 266.
About TheLADbible Group
TheLADbible Group is at the forefront of digital publishing and social entertainment. With TheLADbible and TheSPORTbible, the Group is redefining how content is shared and communicated to an 18-34 audience by providing the most sharable and original content from across the social web. www.theladbible.com and www.thesportbible.com
