To promote its new Roller Casino mobile app, Paddy Power is offering punters a chance to win £1m on a single spin of the roulette wheel. Marketing Magazine reported that the Paddsters were launching a four-week campaign starting Nov. 15 via social media, in which players will be presented with a high-def image and tasked with a ‘zoom and search’ quest to find at least 35 ‘hidden symbols’ burrowed somewhere within said image. Once the contest closes, George Lamb (host of Channel 4 game show The Bank Job) will ask all those qualified zoomers and searchers to provide the ‘most entertaining reason’ why they should be selected to take the £1m spin. The fateful, potentially life-altering spin will be broadcast live via Facebook, after which the winner will presumably receive a kajillion friend requests.
Paddy Power has become the first operator to launch the Cozy Games’ mobile slot game “The X Factor – Steps To Stardom’, a collaboration with Openbet. Paddy’s mobile games manager Lucinda Kelly thanked Cozy for “the fantastic turnaround on this project” to coincide with the live stages of The X Factor’s television broadcast. The game has been deployed via the Cozy Connect platform.
Further afield, Paddy Power’s Australian offshoot Sportsbet has quietly dropped a legal action against the New South Wales government regarding its Betbox betting terminals. Last month, an appeals court in the state of Victoria overturned a lower court judgment allowing Sportsbet to install the Betbox terminals across Victoria. Aussie betting giant Tabcorp, which held what it thought was an exclusive wagering license in Victoria, appealed and the court agreed. This week, Sportsbet filed a motion in NSW Federal Court to discontinue its legal quest to roll out the Betbox terminals in that state. A Sportsbet spokesman told The Australian that given the Victorian outcome, “we did not expect to get a different result in NSW.”
