London, February 3 2020 – Playtech, the world’s leading gambling technology company, has announced the extension of its long-term agreement with online gambling giant Mansion for another five years.
The agreement will see Playtech extend its collaboration with Mansion in the UK and Italy building on a highly successful partnership across two of Europe’s leading regulated markets. The deal includes a dedicated Casino tab on Mansion’s flagship brand Casino.com and follows Mansion’s recent commitment to a bespoke Live Casino studio space in Playtech’s Eurolive facility, featuring both Live Roulette and Live Blackjack.
Mansion’s investment in its Live Casino business is the latest of many developments in its partnership with Playtech; the company having successfully implemented a series of Playtech engagement and gamification tools, including in-game messaging and leaderboard competitions. Mansion also recently successfully integrated CaptainUp – a specialist gamification tool available to Playtech customers via its Open Platform technology.
Shimon Akad, Chief Operating Officer at Playtech, comments: “We enjoy a close and collaborative relationship with Mansion, and they remain a key long-term partner for Playtech. We continue to grow with them and support their position as market leaders. Mansion’s commitment to an exclusive Live Casino space for Casino.com is a significant step in taking the company’s Live offering to a new level and creating a valuable new USP.
“Mansion’s decision to extend its partnership with us comes at a very exciting time in terms of product development, particularly with the development of our Engagement Centre and Player Journey technology. It’s fantastic to see such a key partner like Mansion actively investing time in utilising new customer engagement tools to deliver an enhanced, personalised player experience. We look forward to continuing an ever-more successful partnership across all markets over the next five years”.
Karel Manasco, CEO at Mansion, adds: “Our long-standing partnership with Playtech has been built on a strong and successful relationship. The recent launch of our dedicated Live Casino, a unique and tailored studio space, allows us to offer a more exclusive and personalised experience for our players. With Playtech’s track record of innovation in this area, their engaging content will provide more choice to our growing portfolio and we’re very excited to continue this partnership.”
Awarded ‘Online Casino Operator of the Year’ at the 2018 International Gaming Awards and ‘Most Responsible Online Gambling Operator, Global 2018’ for the Capital Finance International Awards, the Mansion Group has firmly established itself as a leading provider of online gaming. With more than 15 years’ experience in the gaming industry, Mansion Group enjoys an international player base and a strong market share.
The group has a selection of popular online casinos, including flagship brand Casino.com, MansionCasino, Slots Heaven, and a sportsbook, MansionBet. The portfolio of brands boasts exciting games from top providers and features betting on multiple markets across a whole host of different sports.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.
Playtech has in total c.5,900 employees across 18 countries and is headquartered in the Isle of Man.