Playtech significantly expands its content delivery eco-system
London, January 28 2020– Playtech, the world’s leading gambling technology company, today announces the integration of Quickspin, Eyecon and other leading content providers into the Playtech Games Marketplace platform. The agreements with some of the largest content providers in the industry will enhance the offering of Playtech Games Marketplace for its customers, while also significantly expanding the scale and reach of the gaming content.
The partnerships will enable content providers to deliver their games through the Playtech Games Marketplace, via the Playtech Open Platform, significantly benefiting from Playtech’s scale and distribution network by gaining exposure to its customers. Through the Playtech Games Marketplace, licensees are provided with a single, unified platform for content discovery, configuration and insight.
Bonusing technologies will be a key aspect of these ongoing partnerships, which seek to build an integration which is compelling both to Playtech customers and their player base. As well as being able to configure the third-party content, customers will be able to apply the rich functionality of IMS bonusing, and the wider Engagement Centre capabilities, to the content, creating a stronger and more unified engagement experience for its players.
Anthony Evans, VP of Product Strategy at Playtech, said: “Playtech’s scale and distribution is a powerful offering for potential partners. But more importantly, this is a great example of how we can collaborate with the industry’s leading content providers to create an offering with significant mutual benefits. While these content providers gain greater exposure, we know our customers will love the expanded content offering now available to them. Playtech Games Marketplace is fast becoming the industry’s home for great content, emphasising Playtech’s wider role as the essential infrastructure of the industry.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 18 countries and is headquartered in the Isle of Man.