Playtech BGT Sports extends Jenningsbet SSBT agreement


Multi-year extension testament to dominant role in retail 

London, 2nd December 2019: Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, has extended its long-term partnership to supply self-service betting terminals (SSBTs) to Jenningsbet.

playtech-bgt-sports-extends-jenningsbet-ssbt-agreementThe new multi-year contract covers the independent operator’s retail estate throughout the United Kingdom. It comes as PBS’ SSBTs continue to illustrate their key role in the future of UK retail betting shops by producing double digit growth year-on-year.

The extension of the partnership reflects the growing demand for self-service products and a digitised in-shop user experience that delivers the latest sporting events and information directly to the customer’s fingertips.

With Jennings’ customers set to enjoy more exciting content and innovative features than any other SSBT on the market, Lee Drabwell, Senior Commercial Director at Playtech BGT Sports said: 

“We’re delighted to have extended our deal with Jennings and look forward to providing its customers with the best products and features available. 

“Our SSBTs are now an integral part of the modern betting shop experience, particularly when it comes to in-play betting options. With the industry’s leading operators such as Jennings lining up to extend their agreements, we see this deal as the perfect endorsement for how good our product is.”

Julian Knight, Managing Director at Jenningsbet added:

“When it comes to driving incremental revenue and delivering the digitised retail experience that customers increasingly desire, extending our contract with PBS was a no-brainer. 

“Self-service is integral to retail betting’s future and we’re seeing continued adoption across all our shops as more and more customers take to using them.

“Enhancing the customer experience through market leading technology is key to our strategy and we see PBS as the perfect partner to deliver that.”

About Playtech

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni‐channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land‐based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai.

Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.