Distribution deal to enhance provider’s global reach
14th October 2019 – Premium slots and table games provider Habanero has partnered with world-leading omni-channel gaming company Playtech to boost its distribution via its open platform.
The deal sees Habanero’s full portfolio of over 100 slots, 13 table games and 10 video poker offerings made available to licensees on the Playtech Open Platform (POP), which supports operators on any channel or device.
It means brands signed up to POP will have access to titles such as Colossal Gems, Nuwa, Lucky, Mount Mazuma and 5 Lucky Lions, as well as baccarat, roulette and video poker titles.
Arcangelo Lonoce, European Head of Business Development at Habanero, said: “Playtech boasts some of the industry’s very best content aggregation technology and we are thrilled to be a part of it.
“Their vast array of operators will help us reach more players than ever before and we look forward to impressing them with our vast portfolio. It’s an exciting time to be a part of the Habanero team as we expand globally.”
James Frendo, Director of Casino at Playtech, added: “Habanero creates some of the most engaging and exciting titles in the industry and we are delighted to have access to their full portfolio of slots and table games.
“It’s important that we continue to offer operators content of the highest quality and this partnership will ensure we do that. We look forward to working with Habanero to achieve its goals.”
With some of the industry’s most talented designers, developers and mathematicians, Habanero has quickly become one of the industry’s leading suppliers of slots and table games. It has earned a reputation for delivering consistency and quality thanks to its stable of great products and an intuitive back office. Focusing on creating the most engaging and entertaining content for online, mobile and land-based casinos, it now has more than 100 slot games, a wide range of table and video poker games, a number of varied and original marketing tools, as well as a unique trademarked jackpot system. The Habanero management team is spread throughout the world and has more than four decades of experience in betting and gaming.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider to franchisees in the retail market while operating the leading brand, Snai directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,800 employees across 18 countries and is headquartered in the Isle of Man.