Greentube deal gives Evolution Gaming major European expansion


The gambling portfolio for Evolution Gaming just got a little thicker. Greentube Alderney Limited, part of Novomatic subsidiary Novomatic Interactive, has decided to use the company’s Live Casino products in its markets. This includes B2C operations in the U.K., Spain, Italy and more. The deal follows another recent advance for the company when it signed on with SKS365 Group to introduce its products to the company’s Italian footprint.

According to a press release greentube-deal-gives-evolution-gaming-major-european-expansion(in pdf) from Evolution Gaming, the company will have its products featured at Greentube’s Admiral Casino in the U.K., Star Vegas in Spain and Star Vegas in Italy. The agreement covers all of the company’s products and is available to all of Greentube’s customers.

Evolution Gaming Chief Commercial Officer Sebastian Johannisson says in the press release, “We are delighted to announce this deal and we are confident that our wide range of outstanding Live Casino games and live game shows will be the perfect addition to Greentube’s content portfolio.”

Greentube U.K. head of B2C Brands Richard Poole adds, “We are delighted to sign with Evolution Gaming. Last year we launched the new U.K. casino brand Admiral Casino and launching a Live Casino is an important next step for the brand and our growth plans. Live Casino is now a prerequisite for a digital casino and Evolution Gaming come with a fantastic pedigree and a market-leading product. I look forward to growing our relationship with Evolution.”

Evolution Gaming has been working to expand its list of clients this year as it looks to gain a stronger foothold in the gambling market. In addition to being accepted by Greentube and SKS365, it has also inked an agreement with Betzest, one of the newer online casino portals to enter the market.

However, not everything has been positive for the gaming platform provider. Company employees in the Republic of Georgia have threatened to unionize and have led strikes to gain attention to their reported plight. They argue that Evolution Gaming isn’t providing fair wages or proper working conditions and the union talk has resulted in some employees asserting that they have been “illegally” fired.

Some employees reportedly only earn about $137 a month. This is far below the average wage in the capital city of Tbilisi, where the monthly salary is around $340.