Montreal, QC. 21st May 2019 – Income Access, Paysafe Group’s marketing technology and services provider, announced today that it will power The Stars Group’s newly relaunched affiliate programme, Stars Affiliate Club. Income Access supplies affiliate marketing software, equipped with multi-channel tracking and reporting technology, to an array of partners across the regulated iGaming space.
Stars Affiliate Club supports the world’s largest poker site PokerStars, one of the world’s largest online casinos PokerStars Casino, and leading online betting and gaming brands Full Tilt, BetStars and Sky Bet by Stars in Italy. It offers affiliate partners access to a single resource to simultaneously promote multiple brands and leverage the support of Stars Affiliate Club’s team of industry specialists.
Stars Affiliate Club’s affiliate partners will enjoy the benefits of the Income Access platform, which provides robust reporting and tracking features to help in the optimisation of acquisition and retention initiatives.
Income Access gives affiliates access to a broader selection of campaign tools to more effectively promote corresponding brands, complementing Stars Affiliate Club’s existing suite of sophisticated online marketing and monitoring technologies. Income Access’ platform flexibility also supports a wide array of commission structures.
Tara Wilson, SVP and General Manager at Income Access, said: “Partnering with The Stars Group, one of the gaming industry’s most respected leaders in quality entertainment and social responsibility, represents a landmark occasion for Income Access. Through this mutually beneficial relationship, we will further solidify our position as the leading provider of strategic solutions for the industry’s top brands.”
Jason Prasad, Department Head of Affiliates at The Stars Group, said: “We believe Stars Affiliate Club is the first programme of its kind in the industry. The affiliate team here has worked closely with our partners on this for some time and we’re really excited to see it in action. It’s a big step forward in our goal to become the number one affiliate programme worldwide.”
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet and TwinSpires.
About Paysafe Group
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over US $85 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
Visit us at https://www.paysafe.com/en/.