Playtech will continue to power News UK’s leading bingo platforms as part of expanded new deal
London, February 21st 2019 – Playtech, the world’s leading omni-channel gaming company, today announces it has agreed a multi-year extension with News UK to operate Sun Bingo, one of the UK’s largest and most popular bingo sites.
Playtech’s existing collaboration with News UK, which was established in 2015, has been expanded to include new product verticals and extended for a period of up to 15 years.
The expansion is an important part of developing the Sun Bingo offer, as well as delivering greater value to both Playtech and News UK over the long term. It also follows strong performance from the operation across the past year, driven by the continued focus on targeted and data-driven marketing.
Mor Weizer, CEO, Playtech, said: “This is a significant extension and expansion to our collaboration with Sun Bingo, which focuses on offering a first-class service to customers while improving value to both Playtech and News UK over the long term. We’re looking forward to continuing our strong relationship.
“Today’s announcement completely aligns with our strategy to use our technology, data and expertise to power the world’s leading betting and gaming brands in regulated markets.”
David Dinsmore, COO, News UK, added: “Sun Bingo is one of a raft of major brand extensions we see driving valuable engagement and revenue growth over the long term. The last twelve months have shown a significant hike in registrations and revenues, and this extended collaboration with Playtech will allow us to build on that momentum in the years ahead.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Head of Investor Relations & Corporate Communications
Tom James, Jack Gault c/o Headland Consultancy
+44 (0)20 3805 4822