Partnership with Norway’s national gaming operator highlights Playtech’s strength in regulated and newly-regulated markets across Europe
London, 4 Febraury 2018 – Playtech, the world’s leading omni-channel gaming company, today announces that its subsidiary, Videobet, has agreed a 10-year contract extension with Norsk Tipping, Norway’s national gaming operator, to provide the system technology for its video lottery terminal (VLT) gaming system.
The strategic partnership between Playtech and Norsk Tipping, one of the most advanced gaming operators in world, began in 2003. It has seen Videobet’s VLT products and services available in more than a thousand of Norsk Tipping retail outlets across Norway.
The contract extension underlines Playtech’s position as a leading technology supplier in regulated and newly regulated markets, as well as its strategy to partner with, and invest in, the leading brands across these markets. It also reflects Playtech’s strength in retail, and commitment to integrating content across key product verticals.
Under the contract, Videobet will continue to maintain and extend the cutting-edge capabilities of its VLT system. Through an open architecture, the system has successfully operated Videobet and third party content for more than 10 years, and Videobet is currently extending the open capabilities by adding support for Remote Game Servers. A HTML5 game pilot in partnership with Norsk Tipping ran successfully during 2018.
Hans Erland Ringsvold, Head of Gaming operations, Norsk Tipping said: “We are very happy with the technology and services provided by Playtech and the Videobet team. We are confident that their VLT technology coupled with their professional expertise and experience from a wide range of markets will continue to provide great value for Norsk Tipping and ensure that we can fulfil our future VLT strategy and business objectives.”
Shimon Akad, COO, Playtech said: “For more than 15 years we have successfully supported Norsk Tipping in delivering a VLT program for the Norwegian market. We are excited to continue supporting them in the next 10 years, ensuring their VLT program remains fit for the market and provides a long-term sustainable offering that also caters to new generations of players.”
“Retail remains a core focus within Playtech and we look forward to be able to provide Norsk Tipping with our strategic roadmap going forward.”
For further information please contact:
Playtech plc
James Newman, Director of Corporate Affairs
Headland Consultancy
Tom James, Vicky Newark
c/o Headland Consultancy
+44 (0)20 3805 4822
About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.
Sian Davies
Headland
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