November 2017, London – Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has agreed to install additional self-service betting terminals (SSBTs) in Betfred’s UK retail estate.
PBS will supply a number its state-of-the-art widescreen terminals into Betfred’s best performing shops across the operator’s 1,700 strong estate.
The operator has already expanded on its deal with PBS this year, after it agreed to roll-out a further 500 SSBTs in June.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “Betfred continue to be a very important customer to us, and this latest deployment of our cutting-edge widescreen terminals is set to build on this partnership further.
“Having already extended the initial contract earlier in the year, we’re delighted that their customers are continuing to enjoy both the incremental revenue opportunities and product development features that only the Playtech BGT Sports SSBTs can deliver.”
Mark Stebbings, Managing Director of Betfred Retail, said: “We’ve experienced significant growth from non-football and in-play betting on SSBTs since launch, and this has been a great means of diversifying our retail offering and delivering incremental revenues.
“The latest instalment confirms the importance of our partnership with Playtech BGT Sports as we look to continue to improve both product and user experience across our estate.”
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Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech BGT Sports (“PBS”) is Playtech’s sports betting division, headquartered in Nicosia with more than 600 employees across 6 different business centres. PBS is the provider of the market leading Self Service Betting Terminals product with over 26,000 terminals supplied to retail operators in the UK and internationally as well as digital sports betting platforms and user interfaces to many major online licensees.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
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