New 8,500 square metre studio – phenomenal licensee feedback
London: September 21st 2017 – Playtech has completed the industry’s largest migration of dedicated Live Casino rooms to its next generation studio in Riga, Latvia.
The move to the world’s largest Live Casino studio began in mid-2016 with the acquisition of a prime 8,500 square metre capacity site built on top of the city’s fortified 16th century walls in the heart of Riga Old Town, a site that dwarfs any existing Live Casino area in the market today.
Intensive work immediately began on converting the site into a state-of-the-art, next-generation Live Casino studio. The magnitude of the task was made even greater as the core studio had to simultaneously maintain existing operations while the new site was developed, built and gradually opened using a meticulously planned, phased approach.
The first dedicated room was finished in early 2017 with Sky Casino migrating its operation to the new site and switching on its re-developed offering in April. The remaining licensees with dedicated offerings have migrated and were fully operational in the following 12 weeks. These include, among others, bet365, Coral, Ladbrokes and Paddy Power-Betfair.
Each dedicated offering has been redeveloped and redesigned in line with each licensees’ specific requirements as well as to ensure their operations are future proofed, and to create and offer the world’s most advanced and ultimate Live Casino gaming experience.
Since opening, Playtech’s dedicated rooms have witnessed a significant increase in players who have rapidly adopted the new, dedicated Live experiences, while licensees have given phenomenal feedback on how pleased and excited they are with each new offering and the potential for even further growth.
Shimon Akad, COO, Playtech, said: “Playtech demonstrates its absolute commitment to delivering the best Live Casino experience and this project is significant testimony to it. From making one of our largest ever investments and redeveloping this site into the world’s largest Live Casino studio, to completing the largest Live customer migration ever seen, it’s been an exhilarating, non-stop journey and there is much more to come.
“Licensees and potential new operators visiting the new and innovative studio have been blown away at the operation we have here now. They have been so excited to see the huge progress we’ve made in creating unique dedicated experiences and word is spreading fast to other operators in the market.
“Getting to this stage so quickly and without any issues is due to the enormous dedication of the team. I’d like to thank everyone who has contributed to this project for achieving what is, without a doubt, the world’s most cutting-edge, best-performing, next generation Live studio,” Akad added.
The technology within the building is unmatched with hundreds of state-of-the-art cameras, catering for hundreds more custom-made tables and gaming areas, an advanced control and monitoring centre and large-scale dealer campus used to train and develop all Playtech Live’s staff.
Every inch of the new operation has been conceptualised, designed and delivered with a future-first approach with all Playtech Live common and Live dedicated licensee areas remodeled to accommodate the latest software and hardware presenting players with the ultimate, never-before-seen gaming experience.
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
For further information, contact:
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Buchanan Communications
+ 44 (0) 20 7466 5000
James Newman, Head of Investor Relations
+44 (0)1624 645954