Betsafe becomes a principal partner and the official betting partner of Saracens Rugby Club

TAGs: Betsafe, Saracens Rugby Club

· Betsafe branding will appear on Saracens’ shirts for the next three years
· On-the-ground activations will bring fans closer to the match action
· The deal marks Betsafe’s rapid UK expansion in sport sponsorship

Betsafe, the online bookmaker and gaming company known worldwide for innovative campaigns and premium sponsorships, has announced it will be a principal partner and the official betting partner of back-to-back European Champions Saracens from the 2017/18 season.

The global sponsorship will run for the next three years, and will see Betsafe branding on the squad’s home and away shirts, one of the first betting brands in this space, as well as at Saracens’ home ground, Allianz Park. The deal represents the first rugby sponsorship for Betsson Group, connecting Betsafe with a high-energy sport whilst staying true to the brand¹s heritage and reflects Betsafe¹s rapid growth in the UK.

Famous for engaging fans, Betsafe will use the sponsorship to create exclusive and innovative content that brings supporters closer to the action, as well as offering them bespoke betting offers throughout the season.

Betsafe branding will also be present at the London Double Header at Twickenham in September ­ the opening game of the season ­ and at other home games, engaging fans with exciting activations.

Betsafe becomes a principal partner and the official betting partner of Saracens Rugby ClubSpeaking about the sponsorship, Nicola Fitton, Managing Director at Betsafe, said: ³We are delighted to announce our new partnership with Saracens today. Saracens is a club that is defined by professionalism, desire and outstanding performance and these are values that we reflect every day at Betsafe. We firmly believe that passion always overcomes the odds, and there is no passion like that of a Saracens fan or player. We are delighted to be part of the Saracens family and we look forward to supporting the club going forwards.²

Heath Harvey, Saracens Chief Executive said of the partnership: ³We are delighted to welcome Betsafe as a sponsor of the club. They are a company with a proven track record of partnering elite sports teams in the UK and we look forward to a long and successful partnership.

³We believe that we have partnered with a company who are extremely ambitious and have a drive and passion for innovation ­ values that we can strongly resonate with at Saracens.²

Saracens joins Betsafe’s growing sporting roster, which includes Manchester City, Tony Bellew, Cage Warriors and the inaugural Star Sixes football tournament for legends.

For more information, visit

About Betsafe

Betsafe offers a wide range of first-class online gambling products including sports betting, horse racing, online poker, casino games and much more in a safe and fun environment. Sportsbook offers over 4000 sports betting channels, which includes a live betting option and a huge array of in-play betting opportunities. Casino offers everything from table games such as blackjack and roulette, to slot machines games, video slots, video poker, mini games and a host of other games. and the Betsafe mobile app are operated by BML Group Ltd, with licenses issued and regulated by the Malta Gaming Authority. With more than 20 i-Gaming brands including,,, and CasinoEuro, the company offers Sportsbook, Casino and Poker in many different territories.

Betsson Group is wholly owned by Swedish Betsson AB ­ listed on the Nasdaq Stockholm Large Cap list, and one of the world¹s largest gaming groups, at the heart of gaming entertainment for over five decades.

For further information, contact:

Johann Alexander
UK PR Manager, Betsafe
Email: [email protected]
Mob: 07958228141


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