5th July 2017, London – Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has rolled-out its BetTracker product to a host of operators ahead of the new football season.
The innovative app, which allows customers to transfer sports bets placed on shop SSBTs to their mobile devices, is now live with BetFred, JenningsBet, Boylesports, Sean Graham, and Corbett’s.
Independent operators Joe Jennings, David Pluck, and Chisholm will also be offering their customers the product in the coming weeks.
The app allows operators to improve the multi-channel experience for its retail customers, with users able to monitor and cash-out shop bets on their personal mobile device.
Football is the most popular sport that customers bet on using PBS terminals, with a focus on multi-team accumulators and in-play generating market-leading gross win margins. Accordingly, this large-scale deployment comes at an ideal time with the new season approaching.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “BetTracker has been a fantastic addition to the retail sector since its launch, and we’re pleased that many of our existing partners are now offering it to their customers.
“The unique app provides players with much greater choice, improving the user experience and in turn, boosting incremental revenue in shops as it attracts new and existing customers alike.
“With the football season kicking off soon, we are hoping to carry on the momentum, and are confident this roll-out will contribute significantly to that.”
BetTracker, which is available on Apple and Android, allows players to manage their shop-placed bets on-the-go without the need for an online profile, by scanning tickets into the bespoke app.
They are then able to return to any of the operator’s retail outlets to collect their winnings in cash, having let their bet ride or opted to use its cash-out facility.
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Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech BGT Sports was created in 2016, following the acquisition of Best Gaming Technology and integration of other Playtech businesses into one sports division. Founded in 2005, BGT has been at the forefront of retail technology in the betting and gaming industry ever since. Its self-service betting terminals provide an automated wagering experience to customers in a variety of countries around the world. The terminals deliver a comprehensive variety of broadcast, data, and pricing models that are flexible enough to allow Playtech BGT Sports’ many operator partners to integrate their own pricing feeds and liability management practices into the system. Playtech BGT Sports offers products and services across both land-based and digital platforms and has a global footprint spanning four continents and multiple languages. For more information about Playtech BGT Sports please visit www.best-gaming.com
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
For further information, contact:
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Bell Pottinger
+44 (0)20 3772 2500
James Newman, Head of Investor Relations
+44 (0)1624 645954