29th June, 2017 – Yggdrasil Gaming has gone live in Georgia after agreeing a deal with the country’s largest online operator, Adjarabet.
The agreement will see Yggdrasil games available in the jurisdiction for the first time.
It will also see the supplier’s award-winning collection of in-game promotional tools, BOOST™, including BRAG and Missions, provided to Adjarabet.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “This is a significant moment in Yggdrasil’s growth, with our first entry into the fast-growing Georgian market.
“Georgia is an exciting market where Yggdrasil sees strong growth potential, so we are thrilled to have partnered with such a successful operator.
“Adjarabet has a dedicated and passionate customer base, and I’m sure its customers will enjoy Yggdrasil’s range of world-class titles.”
Tom Hutchinson, Head of Casino at Adjarabet, said: “Yggdrasil’s premium games will considerably bolster our offering, and I expect our players to appreciate the increased variety and quality of games on offer.
“We are particularly excited to make use of Yggdrasil’s range of in-game promotional tools, which have never before been deployed in Georgia.
“We aim to maintain our position as the leading online operator in Georgia, and agreements such as this one ensure we continue to build and raise the industry standard.”
Yggdrasil has been expanding its global footprint significantly in recent months, signing its first partner in Italy, bwin.it., in March.
For more information, please contact:
Square in the Air Communications
David Bartram
+44 (0) 20 3586 1978
[email protected]
Yggdrasil Gaming is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators, including: bet365, Betsson Group, bwin.party, Cherry, LeoVegas, Mr Green, Casumo and Unibet.
The company is headquartered in Malta, with a major development office in Krakow, Poland and regional offices in Stockholm and Gibraltar. The firm holds licences in Malta, Romania, Gibraltar and the United Kingdom.
Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML client framework which allows for simultaneous launches on desktop and mobile, and is supported by BOOST™, a collection of promotional tools focused on engagement and retention via concepts such as Missions, Super Free Spins™ and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.
iSENSE 2.0+, launched in April 2017, includes a number of industry-leading features, including retina support for crisper visuals, a new minimalistic mobile UI with a sleek and fresh feel, and a new and easy in-game deposit process.
Yggdrasil was the winner of Innovator of the Year at the 2017 International Gaming Awards, Slot Provider of the Year at the 2016 and 2017 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards.
