Leading provider agrees deals with five new bookmakers and extends with four others
29th June, 2017, London – Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has significantly increased its SSBT presence in independent bookmakers with a host of new commercial agreements.
New deals have been signed with BG Bet, Wilf Gilbert, Victoria Gate Casino, Sean Graham and Star Sports Mayfair over recent months.
Likewise, the following independent operators have extended their current deals with PBS: Corbett’s, Toals, Bet Sid, Toolan’s, GR8Odds and S&D. The improved contracts will see average terminal density levels double in these shops.
PBS’ SSBT offering has helped bookmakers boost incremental revenue and margins in recent years as customers take to the increased choice and functionality which terminals provide over the traditional over-the-counter service.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “The independent sector has shown it’s ready for the challenges it faces on the high street and embracing the latest in technology and retail trends is key to this.
“The various deals we have signed with new and existing operators alike prove that there is a hunger amongst independent operators to adapt and thrive in the space, offering their customers the increased range of betting opportunities they now expect.
“Our SSBTs are unmatched in the incremental revenue generated through in-play betting and an extensive choice of markets and sports, giving independent operators the competitive edge required to compete with the greater marketing spend of others.”
For more information on this press please or to arrange an interview with John Pettit contact Square in the Air on 0203 586 8272 or [email protected]
About Playtech
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech BGT Sports was created in 2016, following the acquisition of Best Gaming Technology and integration of other Playtech businesses into one sports division. Founded in 2005, BGT has been at the forefront of retail technology in the betting and gaming industry ever since. Its self-service betting terminals provide an automated wagering experience to customers in a variety of countries around the world. The terminals deliver a comprehensive variety of broadcast, data, and pricing models that are flexible enough to allow Playtech BGT Sports’ many operator partners to integrate their own pricing feeds and liability management practices into the system. Playtech BGT Sports offers products and services across both land-based and digital platforms and has a global footprint spanning four continents and multiple languages. For more information about Playtech BGT Sports please visit www.best-gaming.com
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
For further information, contact:
Playtech plc
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Bell Pottinger
+44 (0)20 3772 2500
James Newman, Head of Investor Relations
+44 (0)1624 645954
Bell Pottinger
David Rydell
