Supplier goes live with bespoke SSBTs at Chester and Bangor racecourses
9th May, 2017 – Playtech BGT Sports (PBS), the leading supplier of omni-channel sports betting technology, is to go live with its self-service betting terminals (SSBTs) at the Boodles May Festival at Chester Racecourse this week.
PBS will showcase its SSBT technology to Chester Racecourse’s on-course customers under the Chester Sport brand from 10-12th May, 2017, having already successfully exhibited the betting terminals at Bangor-On-Dee Racecourse on 22nd April, 2017 under the Bangor Sport brand.
PBS’ entry into the racecourse market comes after sustained success over recent years in the retail space, having seen record-breaking weekends for total turnover and number of bets across its estate of terminals in recent weeks.
The bespoke SSBTs will offer customers at Chester and Bangor the complete PBS product range, including its innovative Racing Post product, which includes a full suite of integrated content, as well as all other major sports including football and tennis.
John Pettit, Managing Director for UK, Ireland, Asia and Australia at PBS, said: “Installing our market-leading SSBTs at UK racecourses is the next step in improving the retail betting experience through digital technology.
“Feedback at the Bangor-On-Dee meeting in April was very positive, with customers enjoying the greater choice and content immediately available to them. We expect this demand to drive SSBTs into more racecourses over the coming months and years.”
Tony May, Head of Gaming at Chester Race Company, said: “We are excited to install PBS’ SSBTs and we will continue to use the latest in technology and betting products to improve our race day experience.
We hope our visitors will appreciate the greatly improved experience these terminals provide, offering a stronger horse racing product with integrated Racing Post content, as well as a full sportsbook offering.”
Playtech BGT Sports currently supplies various leading operators across the UK and Ireland, including Paddy Power, Ladbrokes Coral and Betfred, and has been pivotal in shaping the future of the retail betting space with its BetTracker product development.
For more information on this press please or to arrange an interview with John Pettit contact Square in the Air on 0203 586 8272 or firstname.lastname@example.org
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech BGT Sports was created in 2016, following the acquisition of Best Gaming Technology and integration of other Playtech businesses into one sports division. Founded in 2005, BGT has been at the forefront of retail technology in the betting and gaming industry ever since. Its self-service betting terminals provide an automated wagering experience to customers in a variety of countries around the world. The terminals deliver a comprehensive variety of broadcast, data, and pricing models that are flexible enough to allow Playtech BGT Sports’ many operator partners to integrate their own pricing feeds and liability management practices into the system. Playtech BGT Sports offers products and services across both land-based and digital platforms and has a global footprint spanning four continents and multiple languages. For more information about Playtech BGT Sports please visit www.best-gaming.com
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.