First next generation Live Casino experience in new European studio
London: March 15th 2017 – Playtech Live has launched its flagship Live Casino experience, Grand Royale – the first of many new concepts that will come together to create the company’s next generation Live Casino offering within the industry’s largest and most cutting-edge studio.
Grand Royale is a high-end experience that delivers the look and feel of true VIP standards offering Playtech licensees and their players superior features, functionality and personalisation and segmentation.
Appealing to high-level value clientele, Grand Royale contains an array of new studio design elements including Playtech’s Grand Blackjack, offering VIP customers the same experience of a Salle Privée table. New style tables also feature across the room with Grand Roulette upgraded to Playtech’s Mini Prestige Roulette delivering a more engaging and richer player experience.
The new experience contains a total of seven tables including five Blackjack tables, one Baccarat table and one roulette table.
Grand Royale opened on time at the end of February and with the smooth migration of existing users. Immediately following the upgrade Playtech reported an uplift of more than 30% across the new tables.
Shimon Akad, COO, Playtech, said: “This first deployment represents the beginning of Playtech’s new, next generation studio proposition, and complements our new, market-leading UI, that began rolling out during the fourth quarter of last year with HTML5 Roulette and other games.
“Each of the upcoming experiences, including Grand Royale, has been hand engineered to fit the needs of the customers using it, and contain unique elements that are specially designed to maximise the impact value we get from the customer and diversify the existing network.
“The Live team have worked tremendously hard on the new studio and the many new environments, rooms and experiences that will soon be launched. Grand Royale is the first of many and truly stands out as a best-in-class live casino product that I’m confident operators will significantly benefit from and players will love to play,” Akad added.
About Playtech
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
For further information, contact:
Playtech plc
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Bell Pottinger
James Newman, Head of Investor Relations
+44 (0)20 3772 2500
Bell Pottinger
David Rydell
+44 (0)1624 645954
