Playtech BGT Sports’ BetTracker set to revolutionise retail betting

Playtech BGT Sports’ BetTracker set to revolutionise retail betting

27th February 2017, London – Playtech BGT Sports (PBS), the leading supplier of Self Service Betting Terminals (SSBTs), is set to launch its innovative BetTracker product.

Playtech BGT Sports’ BetTracker set to revolutionise retail bettingThe innovative phone app allows customers to transfer their sports bets to their mobile devices after placing them in-shop.

They are then able to watch their bets progress and even cash them out on the system, which sits on the same platform as the BGT terminals commonly-found in bookmakers throughout the UK and Ireland.

John Pettit, PBS’s UK, Ireland and Australia Managing Director, said: “We’re pleased to introduce BetTracker, a revolutionary product which will provide a real boost to the retail sector, improve the user experience, and increase operator revenues.

“We appreciate that some shop customers prefer anonymity and don’t want online accounts. Others like the sociability their local bookie offers. This solution caters for both, bringing the technology that is now routine online into retail estates for the first time.

“PBS continues to drive innovation in the retail space, and we look forward to seeing BetTracker transform the betting experience for customers in all shops up and down the country.”

BetTracker, which is available on Apple and Android, brings the convenience of online account management to players without an online account, allowing customers to scan a ticket to the bespoke app and monitor its progress, wherever they happen to be.

The customer is then able to return to any of the operator’s retail outlets to receive their winnings in cash, having let their bet ride or opted to cash-out.

For more information on this press please or to arrange an interview with John Pettit contact Square in the Air on 0203 586 8272 or [email protected]

About Playtech BGT Sports:

Playtech BGT Sports was created in 2016, following the acquisition of Best Gaming Technology and integration of other Playtech businesses into one sports division. Founded in 2005, BGT has been at the forefront of retail technology in the betting and gaming industry ever since. Their self-service betting terminals provide an automated wagering experience to customers in a variety of countries around the world. The terminals deliver a comprehensive variety of broadcast, data, and pricing models that are flexible enough to allow PBS’s many operator partners to integrate their own pricing feeds and liability management practices into the system. Playtech BGT Sports offers products and services across both land-based and digital platforms and has a global footprint spanning four continents and multiple languages. For more information about Playtech BGT Sports please visit