PRESS RELEASES

Anders Holmgren appointed CEO of Cherry AB (publ)

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The Board of Directors of Cherry AB has appointed Anders Holmgren as CEO for Cherry AB. Holmgren had previously served as acting CEO, and now becomes ordinary CEO with immediate effect.

Holmgren is currently a board member of Cherry AB and Yggdrasil Holding Ltd, and has been acting CEO of Cherry AB since January 2017. He will resign as a member of the Board of Directors as a result of his new position as CEO.

Rolf Åkerlind, Chairman of the Board, said: “Anders Holmgren has, during his years as a Board member of Cherry AB, been a driving force for the company and possesses an excellent knowledge of the industry in which we operate. His experience working within large companies in the finance and gaming industries, as well as an entrepreneur, will give Cherry impetus to continue the cAnders Holmgren appointed CEO of Cherry AB (publ)ompany’s expansive development.”

Anders Holmgren, newly-appointed CEO, said: “I am looking forward to continuing to develop Cherry as a fast-growing company, as well as managing the strong positions Cherry holds across all its business areas. As a member of the Board of Directors of Cherry AB, I have had the benefit of observing this exciting company and all the development possibilities it holds. Cherry is one of the most complete gaming companies there is, and is well positioned to continue to develop and grow faster than the market.”

Holmgren has previously held several senior positions. He has been a member of the Board of Directors for Betsson AB (publ), CEO for Betsson Malta, and from Sjunnesson & Krook AB/Matteus Fondkommission. Holmgren is 44 years old and holds a M.Sc in Business Administration from Boston College and the International University of Monaco.

The information in this press release is information which Cherry AB (publ) is required to disclose under EU Market Abuse Regulation (EU). The information was provided by the below contact persons for publication on January 21, 2016 at 08.15 CET.

For further information, please contact:
Rolf Åkerlind, Chairman of the Board, Cherry AB (publ), Mobile +46 708-836 190, email: rolf@akerlind.se or
Anders Holmgren, acting CEO Cherry AB (publ), Mobile +46 708-607 534, email: anders.holmgren@cherry.se
Gunnar Modalen, Chef IR & Communication Cherry AB (publ), Mobile +46 702-802 636, gunnar.modalen@cherry.se

Cherry in brief
Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through Cherry iGaming, Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje. The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 5,600 shareholders. The Company’s B-shares are listed on AktieTorget.

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