Playtech and Captain Up collaborate in new strategic partnership

TAGs: Captain Up, Playtech

Playtech and Captain Up collaborate in new strategic partnershipLondon: February 20th 2017 – Playtech, the world’s leading gaming content and software, systems and services supplier, has agreed on a strategic partnership with Captain Up, a real-time engagement and retention platform, that will enable licensees to further incentivise, analyse and reward their players using cutting-edge gamification, social and communication tools.

Captain Up has carried out a series of successful partnerships with gaming operators, showing positive results. Captain Up will become a Playtech Certified Partner with its platform integrated within Playtech’s IMS player management system. This will allow Playtech licensees to create further loyalty through the use of gamification, in game communication, social and analysis tools.

The Captain Up platform employs social gaming mechanics to increase player engagement and lifetime value. These include challenges, tournaments, community feeds, badges, levels, leaderboards, in-app messaging and more, all in real-time, and customised to a specific operator and player journey. The platform also offers operators an easy- to-use web based back office to monitor, manage and analyse player actions.

● Increase revenues by maximizing user engagement and levelling-up brand loyalty
● Real-time communication with individual players and groups
● Social interaction, introducing leaderboards, activity feeds and more
● Enhance player loyalty & personalise player engagement by always knowing what to offer based on real-time insights

Shimon Akad, COO, Playtech, said: “This integration enables our licensees to access an even broader range of unique technologies that can help differentiate their offerings and significantly enhance their player engagement, through the use of real-time analytics. We have known about Captain Up for some time and we’re very pleased to be working together.”

Uri Admon, Founder and CEO, Captain Up, said: “We are delighted with the opportunity to join forces with Playtech, and offer its customers the tools to maximize user value, using our Engagement and Retention platform.”

About Playtech

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 16 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.

For further information, contact:
Playtech plc

Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Bell Pottinger

James Newman, Head of Investor Relations
+44 (0)20 3772 2500
+44 (0)1624 645954

Bell Pottinger
David Rydell / Olly Scott

About Captain Up

Captain Up is an engagement and retention platform, powered by machine learning and behavioural economics. The platform creates loyalty and increases user lifetime value, using gamification, communication modules, social tools and insights.

From frontend to back office, Captain Up blends the best of gamification and behavioural psychology, personalizing the user journey. Operators can concentrate on capturing new players, and trust Captain Up to keep them engaged.

Captain Up is a complete suite of social and user engagement tools – from challenges to community feeds. Players are rewarded in real-time, and operators’ revenues and retention rates rise.

For further information, contact:


views and opinions expressed are those of the author and do not necessarily reflect those of