PRESS RELEASES

NetEnt to make players smile with the official emoji slot

TAGs: Emojiplanet, Globat Merchandising Services, netent

NetEnt, the leading supplier of digital casino entertainment, will add a new dimension of smiles and fun to its games portfolio with the launch of Emojiplanet®.

NetEnt to make players smile with the official emoji slotEmojis is one of the best-known and frequently used brands in the world. It has flourished across digital messaging and changed the way we communicate today. As NetEnt’s latest branded game, Emojis will bring a new and unique social gaming experience to the online casino world.

Having teamed up with Global Merchandising Services & The emoji Company to bring to life the universally popular icons, the game’s innovative features will appeal to players of all ages. Developed and designed with a mobile first approach, it will ensure a superb NetEnt gaming experience whether playing at home or on the go.  

The game is due for release in Q3 2017, following the summer launch of the anticipated feature film, The Emoji Movie.

Simon Hammon, Chief Product Officer of NetEnt, comments: “As a leader in both mobile online gaming and innovation, Emojis is a perfect fit with NetEnt. Every day, millions – if not billions – of people around the world enjoy using Emojis. They have become a language in their own right; it is hard to think of a more collectively familiar and loved brand to partner up with.”

Jens Drinkwater, Licensing Manager at Global Merchandising Services Ltd said: “We are tremendously excited to bring the colorful and exciting world from the emoji company to the gaming community. We are sure that the Emojiplanet® game will be a fantastic success for players of all ages.”

For additional information please contact:
Simon Hammon, Chief Product Officer NetEnt, Phone +356 21 311 621
simon.hammon@netent.com

Marianne Liljekvist, PR Manager NetEnt, Phone +46 8 578 54 500
marianne.liljekvist@netent.com

NetEnt AB (publ) is a leading digital entertainment company, providing premium gaming solutions to the world’s most successful online casino operators. Since its inception in 1996, NetEnt has been a true pioneer in driving the market with thrilling games powered by their cutting-edge platform. With innovation at its core, NetEnt is committed to helping customers stay ahead of the competition. NetEnt is listed on Nasdaq Stockholm (NET-B), employs 900 people and has offices in Stockholm, Malta, Kiev, Gothenburg, New Jersey, Krakow and Gibraltar. www.netent.com

About emoji company GmbH:
The emoji company GmbH is a german corporation and owner of a family of registered trademarks from emoji® to emojiplanet®, also emojitown®. It offers a vast and constantly growing portfolio of high resolution icons for cross category merchandising and publishing activities of any kind. The portfolio of icons and the trademark emoji® are in use with already 230 license partners worldwide.
For more information, please visit www.emoji-company.com

About Global Merchandising Services Ltd:
Global Merchandising Services are a music artist, celebrity and brand merchandise company. Headquartered in London and Los Angeles, Global is a licensing powerhouse with best in class design, product development, and manufacturing and direct-to-consumer sales. Global executes and delivers business through all channels of retail distribution, live events, web stores, pop-up stores, brand origination and development, sponsorship, endorsements and third-party licensing. Winner of 5 consecutive Licensing Industry Awards, 2011-2015 for best celebrity license program, re-affirms Global’s expertise and ability to deliver on a worldwide basis for its clients. For more information, please visit www.globalmerchservices.com

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