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iPhone Users Spending 241% More on Handsets since 2007

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LeoVegas tests out wireless headphones with Manchester silent disco

With the new iPhone 7 taking over from its predecessor as the priciest version of the handset to date, mobile casino LeoVegas carried out a study to find out just how much Brits are spending on the latest tech.

iPhone Users Spending 241% More on Handsets since 2007According to the research, it would have cost a staggering £6070 to buy the highest-spec handset each time an updated version of the iPhone was released, however, back in 2007 when the iPhone was first introduced, the 8GB device would have set you back just £269. Looking at today’s figures, that’s 241% less than the recently announced iPhone 7 Plus, coming in at £919.

So why do we spend so much to have the latest technology? The study revealed that one in five of us feel social pressure from our peers to have the hottest tech at our fingertips, with three quarters (74%) of those surveyed admitting to starting a new mobile phone contract before the end of their current deal. However, 40% claimed that they buy the latest tech simply because they have a genuine interest in new smartphones and gadgets.

Surprisingly, only 15% of those surveyed said that they noticed a big difference in the features available on new mobile phone handsets prior to the iPhone 7 launch. However, after much speculation, Apple confirmed at August’s launch that a major update would be the removal of the headphone jack that could not go unnoticed.

In support of Apple’s update, LeoVegas took to the streets of Manchester to encourage people to embrace wireless music and the freedom it offers users. The gaming company handed out Bluetooth headphones to passers by who took part in a spontaneous silent disco.

Shenaly Amin, UK Country Manager at LeoVegas, said: “We wanted to show our support for Apple’s latest update by demonstrating just how much fun you can have with wireless headphones. As Monday is notoriously glum, we took to the streets of Manchester to bring some fun to the city.

“We are a mobile first company, so it’s key for us to find out what people think of the latest handsets and make sure we’re offering our customers the best experience possible and that means embracing mobile technology as much as possible.”

LeoVegas is encouraging people to show how they find play in the everyday by Tweeting @LeoVegas using the hashtag #everydayplay for the chance to win a set of Bluetooth headphones.

To see the silent disco in action visit https://www.youtube.com/watch?v=Sx1sxUE_h_k.

For media enquiries, please contact Will (Will.dale@jaywingpr.com) or Rebecca (Rebecca.lax@jaywingpr.com) on 0113 323 0546.

Results based on an independent survey of 1007 UK residents.

iPhone costs based on RRP when purchasing from Apple at the time of release.

About LeoVegas

LeoVegas is an online casino that provides world-class game entertainment and offers over 500 + games on mobile, tablet and your computer. LeoVegas is Europe’s fastest and most user friendly mobile casino. With cutting edge technology, innovative data – driven marketing and a strong entrepreneurial management, LeoVegas has grown to become an m-Commerce sensation.

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