London 15th September 2016: Inspired, the leading provider of Virtual Sports, Mobile Games and SBG Video Lottery, today announces its worldwide exclusive brand partnership with retired professional NBA star and recent Hall of Fame addition, Shaquille O’Neal.
- Shaquille O’Neal will become the face of Inspired’s new Rush Basketball Virtual Sports product group which will be launched in 2017 throughout Inspired’s global client base.
- Inspired will be developing a number of products under the Rush Basketball product group, each featuring Shaq. Products will be developed for the land-based sports, casino and lottery sectors, as well as digital variants for online, mobile and in-play via Inspired’s Virgo RGS platform.
- To celebrate the new brand partnership, Shaq will be making a VIP guest appearance at the Inspired G2E Las Vegas booth #4130 this year on Tuesday September 27th from 1400 – 1600.
- O’Neal is one of only three players to win the NBA MVP, All-Star game MVP and Finals MVP awards in the same year and also ranks 3rd in all-time in field goal percentage. He was elected into the Naismith Memorial Basketball Hall of Fame in 2016.
Steve Rogers, CCO Digital Games, Inspired commented, “Inspired is delighted to announce this partnership with basketball legend Shaquille O’Neal through our partnership with Pavilion Worldwide. Our Rush 
Basketball product group promises to be the best on the market, using our latest technology and filming techniques to bring players their most authentic Virtual Sports experience yet.
Following our first ever Virtual Sports deployment in casinos in North America and the forthcoming online deployments in New Jersey, Inspired is looking forward to expanding its offering to include premium games such as Rush Basketball in the near future. We know that the combination of Inspired’s world leading virtual products and Shaq will be a winning formula.“
For more information about this press release, please contact:
[email protected] / Tel: +44 (0)20 7438 5800
About Inspired
Inspired is a global games technology company, supplying Virtual Sports, Mobile Gaming and server-based gaming systems with associated terminals and digital content to regulated betting and gaming operators around the world. Inspired currently operates more than 25,000 digital gaming terminals and supplies its Virtual Sports products in more than 30,000 venues and on over 200 websites in 30 countries. Inspired employs over 800 employees in the UK and elsewhere, developing and operating digital games and networks.
Additional information can be found at www.inspiredgaminggroup.com
