Louisville, KY – EquiLottery, LLC (“EquiLottery”) and IGT Global Solutions Corporation, a subsidiary of International Game Technology PLC (NYSE: IGT) (“IGT”) have entered into an agreement whereby IGT can elect to promote EquiLottery to lotteries across the U.S. Touted as “The Next Generation of Lottery Draw Games,” EquiLottery offers a compelling new game for lotteries that delivers the excitement of live horse racing to lottery players. This unique offering provides lotteries an opportunity to grow the revenues going to lottery good causes while increasing the exposure and revenues to the sport of horse racing, an industry that supports hundreds of thousands of jobs across the country.
EquiLottery Founder and CEO Brad Cummings said, “IGT is the global leader in lottery services and this arrangement shows their commitment to growing the industry through third-party innovation. We are excited to pursue our goals of increasing support for lottery good causes and creating a new way for players to experience the thrill of live horse racing.”
Studies conducted over the summer of 2015 with global research leader Ipsos show that the EquiLottery game concept, which allows players to purchase quick pick lottery tickets based on future live horse races and watch these races at their convenience through mobile, online and in-store platforms, has widespread appeal across all major demographics in Kentucky. Projected player appeal and spend scores make EquiLottery a viable game for state lotteries searching for ways to increase lottery profits and appeal to new player bases, including the Millennial Generation.
Under this arrangement, IGT has the ability to make EquiLottery available to current and potential lottery customers as an established game and software solution. Learn more about EquiLottery at www.EquiLottery.com.
About EquiLottery LLC
Touted as the next generation of lottery draw games in North America, EquiLottery has made a big splash in the lottery and horse racing industries since its public unveiling in July of 2014. A novel way to grow sales for lottery and horse racing, this game concept allows players to enjoy a sport important to many state economies, while introducing an exciting and profitable new gaming option for state lotteries and their players.
EquiLottery LLC has been built around the idea of delivering an innovative opportunity for lotteries looking for ways to fund the good causes they support. Products and services provided by EquiLottery can include systems integration, plug and play mobile app, intellectual property licensing, multi-channel marketing support, racing calendar development, government and legal affairs, and investment in market research studies.
About Brad Cummings
Cummings first developed the concept for EquiLottery in late 2009 as a response to a life-changing Breeders’ Cup experience at Santa Anita Park in Arcadia, California. Since then, he has spent years designing the game and business model to suit the needs of lottery and horse racing, two multi-billion-dollar industries of vital importance to the states they serve.
The initial success of the EquiLottery launch along with the proven track record of his first start up, a website called the Paulick Report he started in 2008 with internationally-renowned journalist Ray Paulick, has helped Cummings build a name for himself as an innovator with the persistence necessary to follow through on his vision. Cummings most recently served as COO of PM Advertising, a Lexington, KY ad agency specializing in Thoroughbred racing, penned a regular column with the Courier-Journal and previously served as a political operative in his adopted home state of Kentucky.
