Mobile gambling operator LeoVegas has tapped B2B sportsbook technology provider Kambi Sports Solutions to spur the site’s diversification beyond its casino roots.
On Friday, Kambi announced it had signed a deal to deliver its fully managed sportsbook to Malta-based casino operator LeoVegas Mobile Gaming Group. The addition, which will be in place by the end of H1, will allow LeoVegas customers to shift seamlessly between casino and sports verticals while furthering LeoVegas’ expansion into new international markets.
Kambi CEO Kristian Nylèn complimented LeoVegas as a “very exciting and fast growing brand in mobile gaming” and predicted that the two companies’ “mutual interest in driving innovation in mobile sports betting forms a powerful foundation for this partnership.”
LeoVegas co-founder Gustaf Hagman logrolled back, saying an “extensive selection process” had identified Kambi as “the partner that can match our high ambition and provide enabling technology and capability for us to innovate and drive the sports betting experience in the mobile era.”
Kambi’s business has surged following its spinoff from its parent company Unibet in 2014. The company, whose other clients include Unibet, 32Red and 888 Holdings, reported revenue up 35% and profits up threefold in its Q3 earnings report.
It’s been a banner week for LeoVegas, which was named Operator of the Year at Thursday’s inaugural eGaming Review Nordics Awards in Malta. LeoVegas also picked up awards for Casino Operator and Mobile Operator. LeoVegas CEO Johan Styren told eGR that the awards showed that “what we’ve been doing within the region over the past 12 months is really ahead of the game.”
