London 16 September 2015:Inspired, the leading provider of Virtual Sports, Mobile Games and SBG Video Lottery, today unveils a new brand partnership with Mike Tyson, in collaboration with Pavilion Worldwide, LLC, and the creation of a suite of gaming products for sportsbetting, casino, slots, and social sectors. Inspired will be launching its new Rush Boxing game, featuring the boxing legend, at G2E Vegas (29th Sep – 1st Oct) on stand 3230.
Virtual sports will be one of the hottest topics at G2E Vegas, following its recent legalization in Nevada. Inspired is showcasing the widest range of its world-leading Virtuals for land-based and online casinos, lotteries and sports betting operators. The Virtual Sports on show will include new Rush Boxing with ‘Iron Mike’, an all American Rush Indy Car Racing, Rush Basketball, the all new Rush Soccer 2 Matchday and player favourites Rush Horses and Rush Greyhounds.
Besides its Virtual Sports, Inspired will be showcasing its unique library of omnichannel games and innovations, including slots, video lottery and casino games. Inspired was the first supplier to launch omnichannel games simultaneously across land-based, online and mobile channels, with its top-performing game of the year, Centurion. A range of Inspired’s VLT cabinets will be on the booth, including Optimus and Blaze II, and visitors can get demonstrations of its GSA compliant terminal platform, Core Connect, which is soon to launch in Greece.
Inspired is also showcasing its cutting edge social games, I AM PLAYR and We R Football, which are enjoyed by over 20 million players worldwide. As the only 1st person social football game on the market, We R Football is already popular with football fans and gamers alike. Inspired’s expert team is on hand to provide advice about stand-alone social strategies and how social can enhance real-money gaming operations.
Gerhard Burda, Acting Chief Product Officer at Inspired, comments: “G2E Vegas brings together the gaming industry’s elite, so it’s the perfect platform to unveil our new brand partnership with the legendary boxer, Mike Tyson, and showcase our leadership in omnichannel gaming. We have spent the last year working closely with our customerson their omnichannel product strategy and look forward to sharing our insights and innovations with visitors to the show.
“We are particularly excited about the potential for our Virtuals and mobile games – both social and real money – at this year’s show. Today’s players are increasingly mobile and expectant of flexibility – they want to be able to enjoy their favourite games whenever and however they choose. True omnichannel gaming enables players to have seamless and enjoyable gaming experiences, which drives incremental revenues. Due to our leading position in the UK, and our omnichannel technology and content, we are spearheading the gaming industry in this shift, and we have plenty more innovations to come.”
A preview of Inspired’s new Rush Boxing game, featuring Mike Tyson, can be found here:
Tyson will be on the Inspired stand on Wed 30th Sept from 1pm to 4pm.
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Inspired is a global content and technology company, headquartered in London, creating the future of gaming and lottery entertainment. It offers unique Virtuals, Casino, Slots and Video Lottery games and technology in 35 countries around the world.
Having pioneered the invention of networked gaming in the UK over a decade ago, Inspired is at the forefront of the global digital gaming evolution with over 35,000 gaming terminals connected to its leading technology. Via this trusted network, Inspired provides fresh gaming and lottery content to operator-controlled devices in shop, online and on mobile.
Its Virtual Sports are the most original and trusted Virtuals in the world. Created by a BAFTA award-winning team of graphic designers and sports betting experts, Inspired is always pushing the boundaries to create ever more compelling virtual entertainment experiences.
Inspired’s customer base includes regulated operators of lotteries, casinos, licensed betting offices, gaming halls, bingo halls and regulated online sportsbooks and casinos. Key customers include major regulated gaming companies such as Sisal, Lottomatica, William Hill, Gala Coral Group, Betfred, Ladbrokes, Genting, Paddy Power, Codere, Sky Vegas, PartyGaming, Fortuna, bet365 and Caliente.