UK betting operator Coral has inked a sponsorship deal with Newscastle United FC.
This week, Coral announced it had signed on as the Magpies’ official betting and gaming partner, replacing Asian-facing operator 138.com. The two-year deal will see Coral’s logo splashed all over St. James Park, including on betting kiosks situated throughout the stadium. Newcastle fans will also enjoy exclusive online betting offers and promotions.
Newcastle’s partnership point man Dale Atchinson says he expects team supporters will get “great value” from the tie-up, while Coral brand director Matt Prevost applied a fresh layer of lip balm before kissing those fans’ backsides and dubbing them “the most passionate and knowledgeable in the country.”
Coral appears determined to spend every last penny of its marketing budget before the Gala Coral Group officially merges with Ladbrokes and decisions get made elsewhere. So far this year, Coral has inked partnerships with fellow English Premier Leaguers Fulham and Norwich City, to go with the Everton partnership Coral inked last year.
WEST BROM INK FANTASY DEAL WITH SPORTEGO
For a slight change of pace, EPL side West Bromwich Albion have inked a one-year deal with Irish fantasy sports operator Sportego.
The app will allow WBA fans to participate in a unique fantasy football game with match tickets as prizes. The app will soon be burnished by a predictor game as well as an interactive quiz. Sportego has provided similar apps for the Munster and Leinster Councils of the Gaelic Athletic Association as well as the SSE Airtricity League of Ireland.
Sportego CEO Trevor Keane celebrated the deal by crediting WBA with recognizing “the opportunity to strengthen their relationship with their fans as well as helping to entice more into their fold.” WBA partnership boss George Harborne said landing Sportego as the club’s first Official Fantasy Partner was “a real coup in what is becoming an increasingly active and competitive market.”
