Michael ‘The Grinder’ Mizrachi is the face of a new last longer betting site called Blast Longer, a desktop and mobile app that allows players to create last longer bets whilst playing in online tournaments.
Michael ‘The Grinder’ Mizrachi is probably one of the greatest networkers in the poker industry.
Seriously, this man sits down at a poker table wearing more patches than an inner tube that sleeps on a bed of nails. The Grinder is that good I wouldn’t put it past him to get the Coalition to Stop Internet Gambling to put him into the WorldChampionships of Online Poker (WCOOP).
His latest venture is called Blast Longer. Our man is pictured on the front of the website looking very Dan Bilzerian (minus the naked boob-jobbed ladies and goat), and the premise is a very simple one. It’s a site that allows online poker players to engage in last longer bets.
The website is currently in beta status. When you login it shows you a list of supported networks. PokerStars, Full Tilt, partypoker, iPoker, Ongame and Winamax.fr taking center stage.
You enter an online event, punch your details into the website, offer up a monetary challenge in the form of a last longer bet, and when the event ends, the money is distributed to the winner.
It’s a smart idea.
Variance means multiple streams of income are important for poker players. Last longer bets have been going on for decades. Blast Longer allows the format to get so much bigger as potentially thousands of players can get involved, creating large prize pools without even winning the event.
Speaking about the new venture, Mizrachi told PokerNews that they are also gearing up to offer the format for live events. The key strategic date will be the 2015 World Series of Poker – so keep your eyes peeled for that one.
It’s the third business venture that Mizrachi has gotten involved with of late. He is involved in the Mizrachi Dealer Academy in Las Vegas, and he is also the brand ambassador for the bitcoin only poker site GetLuckyPoker.com; a story yours truly broke right here on CalvinAyre.