Per Eriksson of NetEnt on Guns N’ Roses and Innovation

Per Eriksson of NetEnt on Guns N' Roses and Innovation

Rebecca Liggero talks to Per Eriksson, CEO of NetEnt as they revealed their latest slot brand innovation, Guns ‘N Roses.

Net Ent revealed its latest slot brand innovation, the globally recognized rock band Guns ‘N Roses. The best part about this reveal was the celebration taking place at the Net Ent booth with Guns ‘N Roses music blaring, memorabilia on display such as an electric guitar signed by Slash and the distribution of GNR Greatest Hits CDs and branded iPhone cases to everyone in the crowd.

When asked what are the thoughts that went behind giving this on-board with Net Ent technology, Eriksson said, “Well, we have launched branded games with films titles in the past and we thought we need to make something different. We’re always ahead and we want to have innovations and with this brand; it’s an iconic brand. What can I say this is perfect for us and I’m so happy to have this iconic brand for Net Ent.”

“Internally, we have something called “The Innovation Week” so direct after ICE [2015], we have our innovation week where we have the whole company involve in that. And we live, breath innovation the whole week. Of course we do it the whole year round but this particular week we have a lot of things going on in the office and we have at the end of the week, we have a Net Ent’s den where me and the board members are meeting up with new ideas and the winner gets a trip to Las Vegas and the funny thing is that every year, we just come out with crazy ideas. And it does not to do only with new games it could be for example, new ways of taking care of customers coming in to the office.”

Eriksson confirmed this is the first time the Guns ‘N Roses brand has been licensed out in this fashion and he is incredibly proud of his team for securing the rights to such a powerful, globally recognized brand.