Nevada sportsbooks post $116m Super Bowl handle; GTECH taking MGM mobile

nevada-sportsbook-super-bowl-bettingSports bettors wagered just under $116m on the Super Bowl with Nevada sportsbooks, falling just short of 2014’s record $119.4m haul. Nevada Gaming Control Board chairman A.G. Burnett reported that unaudited figures put the state’s 191 licensed sportsbooks’ net win at $3.26m, representing a 2.8% hold, the lowest figure since the 0.8% win from Green Bay’s defeat of Pittsburgh in 2011. This year’s win was also a fraction of last year’s record $19.7m payday.

Most books reported losing money on the game itself while making their bones off prop wagers. The results would have been much different had Seattle not opted for that ill-advised pass from the one-yard line. MGM Resorts International VP of Race & Sports Jay Rood told Bloomberg that Malcolm Butler’s interception caused a “significant seven-figure swing” for the casino’s sportsbook.

William Hill US director of trading Nick Bogdonovich echoed these sentiments, saying the firm “got killed on the game itself” but eked out “the smallest of profits” via futures and props. Wynn Resorts Race and Sports Book director Johnny Avello told KTNV his book lost money on the game but “counting the props and everything, it wasn’t a disaster.”

Jay Kornegay, exec director of the Westgate Las Vegas Sportsbook said the offside call against Seahawks defensive end Michael Bennett that brought the ball from the goal to the five-yard line following Butler’s interception was “probably the best encroachment in the history of football.” Bets on a safety were among the most popular prop wagers taken on this year’s game.

In related news, Italian gaming technology firm GTECH has inked its first digital sports betting deal in the US with MGM Resorts. The deal will see GTECH subsidiary GTECH Interactive UK provide enhanced sports betting technology at 12 MGM properties in Nevada and GTECH’s OnPremise mobile sports betting and casino gaming technology at 10 MGM properties. The companies plan a phased deployment of the technology starting in Q3 2015.

MGM senior biz-dev VP Thomas Mikulich said GTECH was selected due to its “end-to-end experience, expertise and technological innovation.” The technology will allow MGM sports bettors to wager “seamlessly across multiple gaming channels” while OnPremise will allow guests at 10 MGM properties to enjoy mobile slots and table games “whether they’re at a sportsbook, slot floor, restaurant or poolside.”