New Jersey affiliate programs are going to be vital ingredients in the casino partners drive to grow their player base and Betfair have jumped into the fray with both feet after inking a deal with Income Access.
‘Your complete marketing and business intelligence solution’
That is the promise that the Montreal based affiliate marketing specialists Income Access deliver to their customers and the UK betting exchange Betfair have fallen in love with the notion.
The two organizations have inked a deal that will see Income Access provide the UK exchange giant with the necessary affiliate software and support for their New Jersey operation.
Income Access are a technology and tracking company that specializes in online affiliate campaigns and Betfair will be hoping that their partnership will allow them to promote their online catalogue of slots, poker and table games to the masses.
BetfairCasino.com launched in November in partnership with the Trump Plaza and as well as offering exclusive slot titles, poker and table games, also has a range of mobile games for both Android and iOS platforms.
“Betfair is excited to be offering our New Jersey affiliate program through Income Access,” said Don Ryan, Betfair US SVP Gaming. “We believe our mobile offering, daily promotions, and exclusive game titles will be a big draw for affiliates looking to break into the New Jersey market.”
The deal with also see the experts at Betfair helping the Income Access team navigate the minefield of the New Jersey licensing procedures to make sure they don’t fall foul of any laws.
“We’re delighted to be partnering with a brand of Betfair’s caliber, particularly in the context of the New Jersey market,” said Income Access founder and CEO Nicky Senyard. “Combined our teams have more than 20 years of experience in iGaming, which puts us in a great position for success.”