Ladbrokes Australia creates a new debit style card that allows punters to withdraw winnings immediately, and the British based outfit ink software deals with Playtech and Williams Interactive.
Ladbrokes Australia have broken new ground by creating a new debit card that will allow their customers to withdraw their winning just seconds after logging them at the tables.
The innovative new approach will allow verified customers to use the debit card at cash machines and EFTPOS terminals throughout Australia, and it removes the need to wait 24-48hrs for transfer of funds between gambling outfit and bank.
Ladbrokes Australia General Manager James Burnett told the press that the new card will allow punters to withdraw their winnings ‘somewhere between 20 and 40 seconds’ after they have booked a win.
Lads are hoping that the new card will turn the heads of prospective customers who avoid online gambling operators because of the slow speed of return of winnings, and it is sure to see some of their competitor’s clientele also jump ship.
There is a limit to how much a card owner can withdraw with $1,000 per day from cash machines and $2,500 EFTPOS cash transactions the current ceilings. Players will only be able to withdraw winnings thus preventing the potential for money laundering.
As you would expect Lads have planned an aggressive advertising campaign for the roll out of the new cards with a sponsorship deal that sees the Lads brand all over the crime drama Fat Tony & Co on the Nine Network, and also plans to hit the Autumn Racing Carnival which is broadcast on Channel Seven.
Ladbrokes Australia reported a £2.9m operating loss at the end of February, from revenue of £4m, but Mr. Burnett hopes that the Australian operations will be profitable before the end of 2014.
Playtech Launches its Live Offering Across Ladbrokes Platforms
Playtech and Ladbrokes continue to grow their relationship with the launch of Playtech’s suite of Live Games across Ladbrokes various platforms.
Playtech’s Live Games will feature both HTML5 and native versions for iOS and Android devices in what is being sold as the largest private gaming area that Playtech have ever created.
The new area also allows players to play a maximum of three game simultaneously in a move akin to the multi-tabling on offer across all online poker sites.
Aviv Nankin, Playtech Head of Live Games stated: “”We are very excited to launch our Live offering with Ladbrokes. With its branded clickable private area live stream and full support for all mobile devices, I am certain Ladbrokes will see the positive results of this launch in no time. Our product definitely represents the next generation of Live games and we are excited to launch this new advanced live casino solution with one of the leading brands in our industry.”
Ladbrokes Ink Deal with Williams Interactive
Lads really have put their foot on the digital gas by following up with their Playtech Live Games launch, in a deal that will see Williams Interactive portfolio of online slot titles made available at Ladbrokes.com later in the year.
Richard Poole, head of product, for the much maligned Ladbrokes Digital outfit said: “The expanded access to themes already popular in our betting shops, including the fan-favorite Rainbow Riches, is an exciting opportunity to extend enjoyment of those themes for our players online and on their mobile devices.”
