32Red and M.i. Media have inked a deal that will see the firm from the UK take charge of the online gambling firm’s media management for the foreseeable future.
The Gibraltar based online gaming outfit 32Red have continued to apply focus in the area of media management with the news that they have appointed the British media firm M.i. Media to take charge of all media related business in 2014.
32Red have made some strong advancements in their media channels, particularly in the UK, where they have their name and logo affiliated with the Late Night Film on Film 4, I’m a Celebrity Get me Out of Here slot machines, the Paul O’Grady show as well as sponsorship deals with UK football clubs such as Crawley Town.
It’s believed that the new deal will see M.i Media take charge of a £6m budget aimed at producing something special in a very competitive market place.
It has been a barnstorming four years for 32Red who have been able to announce record profits year-after-year. Indeed profit has doubled from £15.6m in 2010 to £30m in 2012; and the management of the outfit’s media management has been crucial to this growth.
Matt Booth, commercial director of 32Red, said: “M.i. Media demonstrated a detailed understanding of our business throughout the pitch process. I am confident that their rigorous approach will be invaluable to us as we build on the current success of the company.”
The former Managing Director of Mediacom, Clive Howse, founded M.i Media in 2008, and their philosophy is to focus on excellence rather than size. They also have a wealth of experience to offer 32Red with a hefty client base that features the likes of Bose, Monster, Cancer Research UK, Logitech and Netgear.
The news comes four-weeks after 32Red agreed a deal with Hometown London that would see the advertising specialists pick up the responsibility for 32Red’s global advertising account for the online casino.
Speaking at the time David Gamble, creative director of Hometown, said: “This is a great opportunity for us to work with a hugely ambitious client to grow their reputation in and beyond the UK. Their product is second to none and we aim to build them a brand to match it.”