William Hill Sign Deal With Turf TV

TAGs: Lee Davy, Turf TV, US Racing, William Hill

William Hill sign a new deal that sees Turf TV become the provider of their US Racing, and new apprenticeship program on the cards.

If you prefer equines of a stars and stripes nature, then head into a William Hill bookmakers near you. Britain’s biggest bookmaker has just shaken hands on a deal that will see them providing their punters with US Racing coverage courtesy of Turf TV.


The broadcast network owns broadcast rights from 34 of the best racecourses in the UK, including Aintree, Ascot, Kempton, Newbury and Newmarket, as well as providing US coverage from well-known tracks such as Gulfstream Park, Pimlico, Laurel Park and Santa Anita.

Adrian Ford, managing director of Turf TV’s parent company, Amalgamated Racing, said: “Turf TV will become William Hill’s exclusive supplier of US racing from February 2014.”

The deal sees Hills moving away from Turf TV’s rival The Racing Network, who Topping and his troops previously used to air its US Racing coverage. It’s believed that Coral may well follow suit in the coming months.

AMRAC (Amalgamated Racing) is a joint venture between Racecourse Media services (RMS) and 34 racecourses throughout the UK. Turf TV is the broadcast channel for AMRAC and is owned on a 50:50 basis by Mayfair Capital Investments Limited and Racecourse Media Services Limited.

They have been in operation since January 2008 and their service comes from their home in Ealing Studios and distributed via their dedicated satellite network.

The US racing will be shown between 18:00 and 21:30 Wednesday through Sunday and will feature upwards of 15 races per night.

The Apprentice

It seems Ralph Topping is going all Alan Sugar as the bookmaker has turned unemployment savior after unveiling plans to partner with Pera Training in Melton, to offer a pilot apprenticeship scheme aimed at 18-24 years olds that are not in full time education.

Topping is more hire than Sugar and his fire!

The scheme is due to be launched in March and there are hopes that 200 new apprentices will be asked to sign contracts and take up residency in any one of the 2,400 shops that make Hills the UK’s biggest bookmaker.

Richard Grice, Pera’s chief executive, said: “We are delighted to have the opportunity to work with William Hill in devising and delivering this innovative new apprenticeship pilot. The programme itself helps to reflect the exciting diversity of opportunities that apprenticeships can provide.”

David Russell, group HR director at William Hill, said: “The William Hill apprenticeship scheme has been designed to complement our fantastic retail academy training programme and to highlight the great career opportunities our company has to offer.”


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