The Trump Plaza-Betfair deal has been rumored for months now, dating back to July this year, but it wasn’t until yesterday that the former confirmed the alliance, paving the way for the two to begin offering online gambling in New Jersey next month.
“New Jersey is leading the way by launching online gaming and creating a new economy,” Paul La Fontaine, Trump Plaza’s managing director of gaming told The Associated Press. “Betfair brings more than a decade of online experience, and through our platform will be pleased to enable play anywhere, anytime, through web and mobile devices.”
The deal doesn’t come as a surprise to anyone anymore, although it does give Trump Plaza a highly respected partner that’s considered one of the UK’s largest online betting companies. Incidentally, Betfair also owns TVG, the platform provider for 4NJBets, the only horse racing account-wagering platform available to New Jersey residents.
The two companies have also tried to spread their partnership around the state, taking out targeted ads through digital displays in numerous areas of the state, including ferry terminals in Hoboken. Likewise, profiles on Facebook and Twitter have also been launched where Betfair aims to host free-to-play competitions and sweepstakes before online gambling officially goes live on November 26.
Trump Plaza is in a really good place as far as its online gambling offering is concerned. It’s got a heavyweight in online betting circles on its side and it’s already secured an online gambling permit from the state, one of five casinos in Atlantic City to have been awarded the permits.
In addition to Trump Plaza, it’s sister brand Trump Taj Mahal Casino has also received its online gambling permit, as have Borgata, Golden Nugget Atlantic City, and most recently, the Tropicana. More licenses are expected to be doled out in the coming days and ahead of the November 26 launch for Resorts Casino Hotel, which has PokerStars as a service partner and the four Caesars’ casinos, namely Caesars Atlantic City, Bally’s Atlantic City, Harrah’s Resorts Atlantic City and the Showboat Casino Hotel, all of which will be partnering with 888 Holdings.