Dragonara launch Malta’s first mobile casino, MetroPlay spend £1.9m on the launch of their mobile offering and Ladbrokes release plans to make 100 people redundant as they focus their attention on Ladbrokes Israel.
The gambling Maltese are finally going mobile courtesy of a relationship that has been struck between The Dragonara Casino and mobile solutions outfit EveryMatrix. The Westin Dragonara Resort is just a stones throw from the trendy nightclub laden hotspot of Paceville, Malta, and home to the largest casino on the tiny island, that will now stretch it’s reach around every inch of it courtesy of the HTML5 solution that EveryMatrix brings to the table.
“EveryMatrix is happy and proud to be assisting Dragonara Casino make the transition into online gaming. There’s great potential to provide players visiting the Dragonara Casino the opportunity to extend the land-based casino experience online. Dragonara Casino is an established, strong and trusted brand in gaming and we are excited that we will support them to go online,” said EveryMatrix CEO, Ebbe Groes.
The new casino will see EveryMatrix provide a range of over 700-games from software specialists like IGT, Microgaming, Net Entertainment and Sheriff Gaming. The Mobile360 solution offers a one-stop shop for sports betting, poker and casino games.
Malta became a very popular destination for online grinders in the wake of Black Friday.
“It’s a natural step forward for the Dragonara Casino,” said Johann Sembri, Managing Director, Dragonara Interactive.
MetroPlay Relaunch New Casino Under One Umbrella
Metro Play has confirmed that MEcasino and MEarcade are to be rolled into one entity with a planned launch in June. MetroPlay Casino will feature over 200 new slot titles, promises fantastic bonuses and most importantly for their bottom line – a mobile offering.
Metro Play is the sister company of the free newspaper, The Metro, that can be found strewn along the floor of the London underground tube system. It seems that The Metro have been doing their work after 18-months of market research has revealed that the youngsters traveling on the underground are partial to a spot of online gambling.
“If a trend is going to mobile is going to happen, it’s going to happen first among our audience,” the Executive Director of Metro Play, Jamie Walters, told Mobile Marketing.
The new advertising campaign for Metro Play Casino is costing the business £1.9m and the lion share of this pot will find it’s way into the development of the mobile offering. Just like the Maltese, Metro Play has turned to the Mobile360 solution from EveryMatrix as the answer to their software prayers. This means HTML5 products and a wider variety of access for all mobile types.
Walters also told the Mobile Marketing website that they have: “chosen a four-step concertina-style payment registration process, rather than having one long page to scroll through.” Let’s hope it works better than it sounds, because four steps is three too many when I want to get stuck into a casino game whilst standing like a stuffed sardine on the tube.
Ladbrokes To Cut 100 Jobs From its Online Business
Just weeks after Stephen Vowles stepped down from his position as Ladbrokes Customer Experience Director, the UK bookmaker has unveiled plans to shed at least 100-jobs, from its online arm, following a decision to place more emphasis on the newly created Ladbrokes Israel. Vowles decision to leave came after he played his part in re-structuring the marketing functions of Ladbrokes, also in line with growth in Ladbrokes digital business in Tel Aviv, under its partnership with Playtech.
The news comes after Ladbrokes saw their stock prize lose 16.6 points as it fell to 190.3 last month. Profits had fallen to £188m, down from £216m last year and first quarter operating profits had also taken a hit dropping to £13 million from last year’s achievement of £37.4 million.
