BUSINESS

Betfred mobile sportsbook; Betfuze fusion; hassle-free TotelFootball

TAGs: Betfred, betfuze, sports betting, totelfootball

betfuze-betfred-mobile-totelfootballMobile gambling startup Betfuze only entered public consciousness in January but has already managed to ink deals with UK bookies Coral, Ladbrokes and William Hill. The London-based Betfuze’s offering, which is expected to make its debut later this year, is a sophisticated odds-comparing, crowd-sourcing, news, opinion and history-rich approach to sports betting, with a Microgaming-powered casino courtesy of All Slots Casino thrown in for good measure. CEO Paul McNea says Betfuze was developed to be “the most technologically advanced mobile sportsbetting platform of its type in the world.” CTO Tom Cohen calls Betfuze “an evolved betting experience” that “provides a fusion of sentiment and facts.” What, no cilantro?

BETFRED SWAPS MFUSE FOR DIY
UK bookies Betfred are prepping the launch of an in-house mobile sportspook later this month. Betfred added a Playtech live dealer casino to its mobile offering in January but have opted for the DIY route to replace its existing Mfuse-powered mobile sports betting platform. eGamingReview identified Betfred’s new baby as being brought into this world by its Manchester-based, Andy Daniels-captained development team, which has been working on the product since December.

Starting next week, some 5k Betfred customers will begin advanced guinea-pigging of the new product, which will be basic to start but to which extra features can be easily bolted. It will immediately offer improved navigation over the existing product, which Daniels concedes “isn’t one of the best ones out there.” Daniels is big on self-determination, and says having control over its platform means Betfred “can punch above our weight.”

TOTELFOOTBALL’S LOW MAINTENANCE FOOTIE FUND-RAISING
Betfred signed other deals in January, including one with TotelFootball to give Totepool.com customers easy access to some fantasy football pool betting action. TotelFootball.com is now offering football clubs with a new avenue for fundraising by providing clubs with their own private pool facility. TotelFootball biz-dev director Keith McDonnell says it doesn’t matter whether your club “has a home attendance of 50,000 or 50,” TotelFootball can offer them a “hassle free and low maintenance” way to fundraise while simultaneously engaging their fanbase.

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