BUSINESS

ACEP work on marketing with Income Access; Amaya results out; Aristocrat to focus efforts online

TAGs: acep interactive, Amaya Gaming, Aristocrat Leisure, Income Access, stratosphere

news in brief may 2Affiliate marketing specialist Income Access has signed a deal with the Stratosphere Casino, Hotel & Tower through the casino’s affiliate ACEP Interactive. The deal will see the two working together on a full marketing framework covering the company’s land-based and online gaming properties. Nicky Senyard, CEO of Income Access, added: “We are now well positioned to tackle the emerging US online gaming market, which we see as a very big opportunity. ACEP is also approaching this in an incredibly strategic manner, so we’re very pleased to be working with them.” The deal will challenge Nevada’s rules on the affiliate marketing part of the industry and it’s not clear from the release as to whether they have a licence or not.

Serial acquisition machine Amaya Gaming Group has announced its latest set of results with huge increases in both earnings and revenue. Revenue increased 360 percent to $18.32million with the firm themselves admitting that it’s due to it being the first time they’ve included both Chartwell and Cryptologic on the sheet. The revenue growth was mainly concentrated in the Caribbean and European markets and David Baazov, president and CEO, added: “We were very pleased with the organic growth of our revenues in the third quarter over the second quarter, which was primarily due to the growth of the licensee bases in Europe of our subsidiaries CryptoLogic and Chartwell.”

Earnings increased from a loss of $900k this time last year to $5.91m this year and it goes to show the constant acquisitions, the latest of which (Cadillac Jack and OnGame) aren’t included on this balance sheet, aren’t haphazard in the slightest.

Aussie slots manufacturer Aristocrat has posted net profit for the opening nine months of the year that increased by 128 percent compared with last year. January to September posted a net profit of $45.5million with “improvements in operational delivery and share gains across all key markets” given as the reason for the increase. The company has originally focused almost entirely on the land-based market and they’ve recently started to rechannel their efforts on developing for online. That in mind, CEO Jamie Odell stated: “Recently announced acquisitions position us to compete in the expanding online and social gaming markets.  These strategic steps, coupled with our investment in outstanding creative and technical talent, will deliver real value for the business over the medium term as the industry evolves.”

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