Fresh off of the rousing success of the G2E Global Gaming Expo, the online gambling industry heads to Spain for the as-important Barcelona Affiliate Conference, considered as the melting pot for affiliates and affiliate programs to get to know new contacts and develop prospective business relationships. Suffice to say, the BAC is one of the most comprehensive and well respected affiliate events of the year and you can be sure that when its doors open from October 11 to 14, the entire online affiliate world will be on hand to for the four-day expo.
There’s a jam-packed slate of events scheduled for the 2012 BAC, including opportunities to learn about the latest trends in the burgeoning Spanish market. Anybody with a vested interest in improving their business strategy and discover the potential of the Spanish market must be in attendance.
This year, the BAC will also incorporate iGB Espana, an event dedicated to one of the most exciting markets in the entire online gambling industry: the Spanish speaking sector. With iGB Espana in the fold, affiliates from all over the world will get a chance to ingratiate themselves with the Spanish local market and the local affiliate programs and learn more about new developments and opportunities in the Spanish market.
Michael Caselli, the editor-in-chief of iGaming Business, explains the method behind combining the two events together. Talking to CalvinAyre.com, Caselli said, “There’s gonna be 18 new licensees in Spain and essentially, we wanted to take advantage of that for the benefit of our attendees and actually combine the two (the BAC and iGB Espana) so all the affiliates can go there and see what’s happening on the business side now that it’s all officially licensed.”
“And [at the same time], all the people there who are operators can go there and a get access to all the affiliates that are coming down so they can really develop the Spanish market.”
Last year, the Barcelona Affiliate Conference attracted over 1,600 delegates and 100 affiliate programs. With the inclusion of iGB Espana into the four-day conference, expect that number to increase significantly. After all, with the increasing growth and profile of the Spanish online gaming market, this is the kind of place affiliates and operators would want to be in to understand how to get a pice of the action.
“Spain is where it’s at right now,” Caselli remarks. “It’s the most exciting market in Europe right now, and this is the year where it all gets official. You wanna get there, find out exactly what you’re allowed to do, what you’re not allowed to do, and meet the operators.”
“Everyone’s going to be there because everyone’s going to want a piece of this pie! So if you want to get into the Spanish market anytime in the future, you better be there now.”