Hills launch Passoker; Paddy collaborate with Queen; Health Lottery coming online

TAGs: Euro 2012, Health Lottery, Paddy Power, Passoker, vuvuzela, William Hill

paddy hills health lotteryWilliam Hill has launched the revolutionary Passoker program right in time for Euro 2012. Hills held back the game from its original launch in February with the plan that it would coincide with the start of a summer packed full of sporting action. “This is the perfect time for us to launch Passoker,” said Jim Mullen, chief operating officer for William Hill Online. “It will allow us to offer our players a whole new, fun and exciting way to bet in-play”. They’re the third operator to offer Passoker after Victor Chandler and JenningsBet both launched with it over the last year.

Paddy Power is enjoying the lead up to the Euros so much that they’ve transformed the Queen into a vuvuzela blowing football enthusiast. Anyone with a £10 note and the Blippar iPhone app can transform the Queen into an opinionated football enthusiast. A spokesperson for Paddy Power confirmed that the “Blip The Queen” app could end with them “getting thrown in the Tower of London” but they’re “sure Her Majesty will see the funny side”. We hear you Paddy.

In non-Euro 2012 related news, Richard Desmond’s Health Lottery is the new kid on the online casino block after the Gambling Commission granted them a remote gambling licence. Northern and Shell confirmed to the Guardian: “Health Lottery ELM Ltd applied for this licence 12 months ago and at present, there is no specific timeline for launching any online casino games”. The decision has immediately provoked an outcry from various groups, namely Camelot and Acevo, with Acevo chief executive Stephen Bubb adding: “What planet are the Gambling Commission on that they think it is a good idea, midway through a judicial review into their decision to license the Health Lottery, to let the same group run casinos?”


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