BUSINESS

Betfred lottery goes mobile; JAXX to rebrand as mybet; Intralot investment paying off

TAGs: Betfred, Bulgaria, Germany, Intralot, jaxx SE, Lottery, Mobile, myBet, Schleswig-Holstein

betfred intralot jaxxBetfred has released their lottery product for mobile customers. The new service is available on all mobile devices and has a number of added extras that will have customers getting very excited about their balls. If the nine unique Lottery coupons weren’t enough there is a comprehensive results service that will allow eager punters to check their balls as often as they like. It comes only days after Camelot decided to take the National Lottery mobile and Betfred MD Chris Sheffield added: “By the end of this year 50% of all bets placed online will be via mobile and we wanted to develop a lottery product which is both quick to access and easy to use.”

German facing JAXX SE saw revenue growth hit 19 percent in 2011 as they unveiled plans to rebrand the firm. Consolidated revenue came in at €60.7 million with gross revenue also increasing from €154.1 million in 2010 to €190.2 million. That all contributed to a net profit of €1.5 million where before there was a loss of €4.2 million. Most of this is down to strong performance from their mybet sports betting and casino brand. Sports betting revenue saw a rise of 18 percent to €25.1 million with casino and poker games up by an impressive 32.9 percent to €17.1 million. They’ve been creaming themselves over the mybet brand so much the JAXX brand is now up for sale and they intend to go forward as mybet. This has a lot to do with the sale of their lottery business and is part of their process to get ready for the opening of the market in Schleswig-Holstein.

Gaming industry supplier Intralot saw consolidated revenue rise by a modest 7.8 percent as steady progress continued. The figure hit €1,202.4 billion with EBITDA experiencing a small increase from €152.7 million in 2010 to €153.8 million in 2011. Earnings after tax did see quite a drop from €36.6 million to €17.7 million but it will do little to take away from the other more impressive figures. Q4 figures are also out with revenues up 8.8 percent to €345.9 million whereas net profits were €6.8 million. Constantinos Antonopoulos, CEO of Intralot, explained their heavy investment in technology and innovation is “starting to pay off” and they’re “expected to help grow the business in the next few years and at the same time improve efficiencies”. Over the next year or so they’ll be keeping a close eye on regulation in a number of markets. Germany and Bulgaria are of particular interest with Antonopoulos admitting regulation in the latter “would enhance our position”.

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