BUSINESS

PERFORM expands Watch2Bet offering; Betfred agrees on-course deal; Games the one bright spark for AAMS

TAGs: AAMS, Betfred, business news, Perform

Perform Betfred AAMSSports streaming firm PERFORM has inked a deal with Full Play Group to show even more South American football. Stretching three-and-a-half years it will mean that, initially, games from Bolivia, Ecuador, Paraguay, Peru and Uruguay are available. They’ll be accessible across all Perform platforms meaning Watch2Bet customers in eligible countries will benefit from the deal. Simon Denyer, Joint CEO of PERFORM commented: “We are delighted to build on our relationship with Full Play. The Full Play team continue to develop a very strong business and content portfolio that we believe will work extremely well across our digital products and services.”

Tote-owner Betfred has agreed a new deal to become betting provider for all Northern Racing’s courses. A seven-year-deal will see pool betting services and on-course betting shops at Northern’s 10 courses handled by Fred’s empire. The courses involved are Bath, Brighton, Chepstow, Fontwell Park, Ffos Las, Great Yarmouth, Hereford, Newcastle, Sedgefield and Uttoxeter. Betfred chief executive commented: “Punters can look forward to an enhanced betting experience through both the Betfred and Totepool brands whilst the sport as a whole will benefit from increased turnover and sponsorship.”

Italian gambling industry regulator AAMS saw a huge increase in the amount staked on skill and card games, and games of chance in January. Compared with the same month last year, stakes were up 365% to €1.4billion with revenue also increasing by 49% to €52.5m all as a result of legislation being passed. It means the entire iGaming slice of the market took revenues of €65.2m – just 0.8% up on last year.

This had a lot to do with most of the country’s other products. Figures show fixed odds online sports betting down 71.7% to €5.36million compared with the previous year (€18.96m) with the amount staked also dropping from €137.8m to €105.1m (24%). Bingo experienced the same story as revenue dropped from €6m to €4.74m, and revenues for Superenalotto and Win for Life also decrease by 27.6%.

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