OpenBet and Lads extend deal; Lads veteran on the way; BetVictor want new ad agency

TAGs: BetVictor, Ladbrokes, openbet

openbet lads betvictorOpenBet and Ladbrokes have signed a major new supply deal to run for a number of years. It means Lads will retain the use of sportsbook and casino software as well as taking on OpenBet’s Remote Gaming Interface (RGI) and Online Product Roadmap. Richard Glynn, Ladbrokes CEO commented: “We are pleased to extend our long-standing relationship with OpenBet through a more flexible agreement which offers revenue opportunities to both parties and increases the range of games we offer.  This is another step on the road to developing a unique Ladbrokes customer experience.”

Ladbrokes veteran Kevin Hopgood could turn his back on the firm after 35 years. eGR understands the long-serving employee is “considering his options” and could start up his own consultancy business after a three-month non-compete clause is up. Hopgood’s final role with the company was as international development director and in his time he’s held a number of high-profile roles. A spokesman for the company confirmed Adam Greenblatt will take over Hopgood’s role. He added: “The international focus will be on China, Spain, Denmark and other new market opportunities.”

BetVictor is in talks to change the company that handles its advertising account. CampaignLive reports agency sources are saying the firm is working with intermediary Oystercatchers to find a new firm. It brings down the curtain on Home’s year or so in charge of the account and it might mean comedian Paddy McGuinness no longer appears in the advertising campaign. He’ll just have to keep himself occupied with 30 women and one man every Saturday night. Hard life.


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