BUSINESS

Lottomatica companies apply in Nevada; Lads gets new partner; Microgame launch exchange

TAGs: Betdaq, Global Betting Exchange, GTECH G2, Ladbrokes, Lottomatica, Microgame, Nevada, Spielo International

lottomatica lads betdaqSpielo International and GTECH G2 are the latest to apply for Interactive Gaming Service Provider licences in Nevada. The Lottomatica Group subsidiaries have applied to the Nevada Gaming Control Board and stand a good chance with Spielo’s trio of companies having already received Nevada Gaming Commission licences in the past. Walter Bugno, president and CEO of Spielo, said: “Applying for these licences in Nevada is an important step in our i-gaming strategy for the US.”

GTECH G2 business units, Boss Media and St Minver, are the other two to be included on the application.

Ladbrokes has appointed Sky IQ as their new customer intelligence services partner. It will see the firm enhance Lads’ capability in campaign effectiveness, CRM and customer analytics. It covers retail, mobile and digital with the latter the main focus. Lads CEO Richard Glynn added: “The agreement with Sky IQ is a further step along our digital development plan. We continue with our investment in digital technology, digital marketing and increased customer focus. Sky IQ’s experience of enhanced CRM and campaign management will help drive further momentum.”

Italian operator Microgame is ready to launch a betting exchange in conjunction with Ireland’s Global Betting Exchange (GBE). It comes after Italy changed its legislation regarding exchanges and it will be integrated with existing products as part of the People’s IBEX Brand. GBE chief executive Brian O’Sullivan said: “We have been monitoring progress towards the regulation of Betting Exchange in Italy and are delighted that we are close to the point where Italian consumers can benefit from the full range of betting exchange features that we have been providing to users in the UK for more than 10 years.”

It means GBE’s Betdaq will be in competition with Betfair’s soon-to-be launched Italian offering.

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