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Health Lottery jackpot increases; 32Red launches Barcode Bonus; Hills lose mobile head

TAGs: 32Red, Health Lottery, William Hill

Richard DesmondThe Health Lottery has increased its top prize to £250,000 for their upcoming draw. The controversial lottery run by media mogul Richard Desmond has increased its top prize for the draw on January 21 with head of marketing Sarah Tinsley explaining: Sarah Tinsley, Head of Marketing at The Health Lottery, unveiled the news regarding the bigger prize promotion. “No prizes are shared on The Health Lottery, which means that everyone who matches 5 numbers will win GBP1/4 million this week. We’re thrilled that we’ve been able to increase the top prize in partnership with HealthWish.”

Online casino business 32Red is giving customers a new promotion on the shape of “Barcode Bonus.” The offer, which actually launched way back on New Years Day, give players a number of discounts and offers including half price chips, or a bonus worth 200% on chips purchased. To win the prizes players use an interactive barcode to scan an item that reveals their bonuses. It runs until the 22nd Jan and “players are advised to hurry” according to a 32Red spokesperson.

Age-old bookmaker William Hill has lost one of its workers as head of mobile Michael Byrne ups sticks to discover pastures new. Byrne’s Linkedin profile confirmed that he’s left the position after almost two years on the rock of Gibraltar during which time he worked on a variety of different mobile products. Upon his departure, Byrne told eGR: “I am very proud of my time at Hills but I felt it was the right time to move on. I am open minded about the year to come and generally very excited by the prospects.”

He continued: “In terms of the existing operators there are a few standouts like Paddy Power, but many of the others are now starting to develop their offering. The mobile market be more competitive for sure. The traffic on the internet is shifting to mobile, and companies will try to move with that trend. Those that don’t will have to do some catching up or risk being marginalised.”

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