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32Red raise a glass to Swansea success; StanJames gets in the racing groove; 888 and Endemol launch new game for Italy

TAGs: 32Red, 888, Endemol games, Italy, Soccer, StanJames, Swansea City

roundupOnline casino specialists 32Red have toasted Swansea City’s 3-2 win over Arsenal by giving customers a £32 bonus. The Welsh side, sponsored by 32Red, has been enjoying a resplendent first season in the top flight, overcame the former Premier League champions live on Sky and it was enough for the firm to cough up. Mark Quayle, head of marketing explained: “To see Swansea beat Arsenal by any score would have been great, but to see them win live on Sky Sports with our trade mark 32 as the scoreline couldn’t have been better for our brand. We’re currently giving away GBP 32 to all new casino players and the coverage from yesterday’s game meant we gave away more than usual, but that doesn’t mean we’ll be stopping any time soon!”

Sports betting firm StanJames.com has signed on to sponsor racing’s Chester Cup for the next three years. The deal sees the race renamed The StanJames.com Cup from 9th May 2012 and includes three editions until its expiry in 2014. As part of the same contract the opening day of Chester’s May festival will be called StanJames Raceday, the firm’s CEO Denis Kelly commenting: “We’re delighted to be joining forces with Chester Races for the next few years to promote and strengthen one of the most popular races of the Flat Season. Punters love a great day out at The Roodee and so do we. The Chester Cup has got a long and rich history and StanJames.com is excited to become a part of the old race’s ongoing story over the next few years.”

Endemol Games and online casino 888 have gone live with “The Money Drop” in Italy. The Italian version of The Million Point Drop game is available on 888.it and follows Endemol’s first Italian game for 888.it, Affari Tuoi, which launched last year.

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