Last year was a banner year for 32Red as profits doubled, EBITDA increased by 90% and net gaming win up 33% year on year to a record £16.95m. In April, 32Red added to its selection of over 450 online casino games by expanding its offering with the launch of a new financial fixed odds betting product through a white label deal with Cantor Gaming & Wagering Ltd. Now the company has inked a sponsorship extension deal with Swansea City FC.
The partnership for Swansea City marks the biggest sponsorship deal in the club’s history. As part of the three year extension deal, 32Red will continue to have its logo displayed on the front of the team’s home and away uniforms and will serve as the team’s official online partner.
Swansea City’s vice-chairman Leigh Dineen commented in the release, “ It demonstrates yet again how far Swansea City has come as a football club…To secure such a prestigious sponsor for another three years in such a difficult financial climate speaks volumes. We’ve had a fantastic working relationship with 32Red over the last two years which has only benefited both parties.”
Ed Ware, CEO of 32Red also commented in the release, “We are thrilled to be extending our commitment to Swansea City…The high quality of the football played be the Swans sits well with our second to none approach to providing an outstanding service to our players, and the friendliness and professionalism at the club also complements our own approach to our loyal players.”
Swansea City FC have made strides as a team and are hoping to continue to be competitive moving forward. The club currently sits in fourth place in the Championship, and are play-off bound with an opportunity to win their way into the Premier League.