Microgaming release eight games; Perform Group to show more women’s tennis; ASA rules in favor of Tote/Betfred

TAGs: Advertising Standards Authority, Betfred, Microgaming, Perform Group, Tote

Master for sebGaming industry software provider Microgaming has announced another eight games for mobile and tablet customers to see in the Christmas and New Year. Sticking with the more is good mantra the firm has confirmed the latest batch of slots and video poker titles. It means Agent Jane Blonde, Spring Break, Deuces Wild Video Poker, Aces and Face, Break da Bank Again, Ladies Night and Avalon among the games that’ll become available. Neill Whyte, Head of Product Channels, Microgaming bigged up the latest release, stating proudly: “Microgaming has always been at the forefront of mobile technology within the e-gaming industry and our ‘swipe and tap’ interface is yet another advancement which is set to delight both our operators and gamers alike. We are looking forward to the next developments in the mobile arena and are confident that Microgaming will, once again, be ahead of the curve.”

Sports content provider Perform Group has agreed a new partnership with the Womens Tennis Association (WTA) that increases the amount of content that will be offered. The four-year-deal sees the amount of matches offered double with Perform managing the development of media right outside of North America. Companies and bettors in the sports betting industry will be glad this includes the firm’s popular Watch&Bet platform as it means they can ogle as much as they like at hot female tennis players. Cha-ching!

The Advertising Standards Authority (ASA) found no reason to uphold a complaint made by a punter against the Tote. The now Betfred-owned group saw a claim made against them involving a leaflet that was sent out with tickets for a race meeting at Goodwood in July. “Goodwood your guide to tote betting at the races” included the line “And unlike the bookies – we actually want you to win!  What you also get is better choice, better value and better service than you’ll find in the betting ring.  And perhaps most importantly, a bet with us supports the sport you love – as all of the tote’s profits stay in racing”. The complainant made three claims against the leaflets with the fact they believed it to be misleading and point that was eventually rejected by the ASA.


views and opinions expressed are those of the author and do not necessarily reflect those of